5 business intelligence myths standing between you and a data-driven business
For decades, business intelligence (BI) and analytics tools have promised a future where data can be easily accessed and transformed into information and insights for making timely, reliable decisions. Full Story: VentureBeat
Using Data Analytics to Drive Influencer Marketing Outcomes
With an ever increasing number of consumers tethered to their phones for work, social, and everything in between. Full Story: MarTech Series
Complex data is not helping marketers
The survey was aimed at learning how marketing is changing and what leaders expect for the future. Full Story: BusinessLIVE
10 YouTube analytics tools to improve your marketing in 2022
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Full Story: Sprout Social
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
The Importance of Diversifying Video Content in 2022
As digital marketers, it may seem counterintuitive, but sometimes continuing to use proven strategies doesn’t necessarily mean they will continue to produce results. Full Story: MarTech Series
Tips for effective data preparation
Data preparation is an important step in any data analysis. This article offers suggestions for making that process easier and more effective. Full Story: TechRepublic
Google Analytics For Businesses And How To Use It
If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal
