Why SugarCRM Is Buying W-Systems
SugarCRM announced recently that it acquired CRM and marketing automation solutions and services company W-Systems. These are the details about the deal. Full Story: Pulse 2.0
Getting marketing automation right: Conversion and segmentation – and the workflows required
Marketing automation workflows can work in three primary ways; to build relationships, improve engagement, and increase revenue. Full Story: Marketing Tech
Marketing’s Role In Building A Customer-Centric Company
Digital technology and access to customer data are constantly reshaping the role of marketing, and as more and more businesses are reorienting toward a customer-centric focus, this extremely valuable customer data becomes a big part of that shift. Full Story: Forbes
AI poses a leadership test for business
While AI today is good at repetitive tasks and can replace many managerial functions, it could over time acquire the “general intelligence” that humans have. Full Story: RetailWire
The marketing automation revolution
The speed of technological development since then has been astounding. In 1985, a Cray-2 supercomputer — the fastest in the world — was about as powerful as an iPhone 4. Full Story: Media Update
8 Ways Banks Use Artificial Intelligence and Machine Learning to Serve You Better
Banks are more sophisticated than ever, using the best technology. Here’s how they’re using AI to make your life easier. Full Story: MakeUseOf
From Implementation to Transformation: Achieving Marketing Automation Success
Sales and marketing teams may understand the importance of automation when it comes to generating and qualifying leads, but actually achieving automation is much more difficult. Full Story: MSDynamicsWorld.com
3 Top Artificial Intelligence Stocks to Buy Right Now
hose catalysts could help the AI market expand at a compound annual growth rate of 42.2% between 2020 and 2027, according to Grand View Research. Full Story: Motley Fool
Sales Enablement Enhanced With Artificial Intelligence
As a former sales engineer and product marketer, I’ve seen both the sales and marketing sides of the sales cycle. Full Story: Forbes
3 B2B Marketers Delivering Customer Experiences That Rival B2C
Marketing technology — and martech skill sets — have matured significantly over the past decade, and that has broadened the horizons and transformed the possibilities for marketers. Full Story: CMSWire
