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MARKETING AUTOMATION

Integrated Marketing Ottawa | Daily Update – November 3rd, 2020

How to Make Artificial Intelligence Less Biased

AI systems can unfairly penalize certain segments of the population—especially women and minorities. Full Story: Wall Street Journal

Artificial Intelligence Will Change How We Think About Leadership

While AI today is good at repetitive tasks and can replace many managerial functions, it could over time acquire the “general intelligence” that humans have, he said in a recent interview with AI for Business (AIB), a new initiative at Analytics at Wharton. Full Story: Knowledge@Wharton

Integrated Marketing Ottawa | Daily Update – November 2nd, 2020

9 Tech Innovations That Defined the 2010s

A look back at the ten most impactful innovations of the 2010s. Full Story: The Advocate

The best artificial intelligence intentions are hitting corporate walls

Artificial intelligence and machine learning have come a long way in recent years, with solid business cases, powerful algorithms, vast compute resources, and rich data sets now the norm for many enterprises. Full Story: ZDNet

Integrated Marketing Ottawa | Daily Update – October 30th, 2020

AI is transforming digital marketing faster than ever. Here’s how medium businesses can benefit from it

In a recent survey by IDC, 42 percent of technology decision-makers indicated that their organisations plan to invest in technology to close the digital transformation gap. Full Story: YourStory.com

AI in Sales Operations Can Advance Your Business

The article leans on how AI can add value to the sales operations. The technology helps companies in two ways; Full Story: YourStory.com

Integrated Marketing Ottawa | Daily Update – October 29th, 2020

5 Ways Artificial Intelligence Can Improve Your Business Right Now

Here are five reasons more than half of the employers are interested in artificial intelligence. Full Story: DC Velocity

How AI Is Giving Marketing A Big Boost This Holiday Season

The holiday season is usually all-hands-on-deck under normal circumstances, but brands and their marketers are feeling the exhaustion and whiplash just as much as consumers this year. Full Story: Forbes

Integrated Marketing Ottawa | Daily Update – October 28th, 2020

Market Smarter, Not Harder, with Automated Messaging

Brands that use automated emails and SMS text messaging see a bigger ROI for their marketing efforts. Here’s why. Full Story: Entrepreneur

Hard To Believe, But Artificial Intelligence Will Improve Our Worklives

For many years, something called “quality of worklife” was front and center for many enterprises, especially leaders in the HR sector. Full Story: Forbes

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    • Our Company
      • ABOUT US
      • OUR TEAM
      • VISION
      • MISSION
      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
        • Marketing Analytics
        • Market Intel, Monitoring and Newsletter
        • Surrogate Marketing
        • Customer Loyalty Program
        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
      • Media
        • Social Media Marketing
        • Search Engine Marketing
        • Digital Signage/ Screen Media
        • Voice and Radio Advertising
        • Email Marketing
        • Print and Direct Mail Marketing
        • Outdoor Advertising
        • Television (Digital & Traditional)
      • Communication
        • Integrated Branding
        • Reputation Management
        • Crisis Communication
        • Content Solutions (Graphics, Videos & Text)
        • Customer Relations
        • Event Management
        • Media Relations
        • Investor Relations
      • Technology
        • Web Development & Programming
        • Mobile Marketing
        • E-commerce Marketing
        • Internet of Things (IoT) & Artificial Intelligence
        • Business Intelligence (BI) & Reporting
        • Augmented Reality
        • Virtual Reality
        • CRM Development
    • Join Our Team
    • Complimentary
      • Business Assessment
      • Consulting Session
      • Website Speed
      • SEO Assessment
    • Contact Us
      • Send Message
      • Request for Proposal
    • Blog