10 Key CRM Functions and How They Help
Management guru Peter Drucker said, “The purpose of business is to create and keep a customer.” Full Story: Software Advice
5 Things You Should Automate (And What You Shouldn’t)
We come across automated marketing and content on a daily basis, whether it’s an appointment reminder at the dentist, a birthday greeting from your favorite online retailer, or a welcome email when we sign up for offers. Full Story: Business 2 Community
How to Use AI & Machine Learning to Make Social Media Marketing Decisions
Seuss’ talk, entitled “Using Machine Learning to Make Social Media Marketing Decisions,” focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to marketing professionals. Full Story: MarTech Series
Best Free CRM Software of 2020
Customer relationship management software is a streamlined system that helps businesses improve their customer support and interactions. Full Story: U.S. News & World Report
3 Questions Every B2B CMO Should Answer ‘Yes’ to
CMOs have always had to operate under pressure. Full Story: CMSWire
Why Your Business Should Use Marketing Automation
Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. Full Story: Business 2 Community
How startups are making the promise of AI and machine learning a reality
The US and China are in the midst of a global competition for leadership in AI and machine learning. Full Story: PitchBook News & Analysis
3 New Ways Artificial Intelligence Is Powering The Future Of Marketing
Artificial intelligence is top of mind for many in the marketing and communications world. Full Story: Forbes
How artificial intelligence is transforming the future of digital marketing
From smart search options and personalised messaging to being used in campaigns and marketing, AI and machine learning are increasingly being used in digital marketing. Full Story: YourStory.com
Marketing Automation: The Benefits for Cross Channel Campaigns
Customers come into contact with brands through a wide variety of channels every single day. Full Story: MarTech Series
