AI in martech – Five problems it solves for marketers
From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Full Story: ClickZ
HubSpot to be Listed as a top Marketing Automation Software on 360Quadrants
HubSpot Marketing Automation is a solution to all the concerns of growing businesses pertaining to inbound marketing and lets businesses automate and customize workflows for both simple and complex tasks. Full Story: WhaTech
When you think of a corporate hero, artificial intelligence (AI) probably isn’t the first knight in shining armor you think of. Full Story: CMSWire
Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile
This is the last in a series of articles on the largest change to Marketing since the rise of the internet. Full Story: MarTech Series
Marketing Automation Among Top Four Investment Priorities for Digital Solutions
Frost & Sullivan’s Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS)market is expected to perform from 2020 to 2025 under two likely scenarios. Full Story: MarTech Series
AI marketing and business growth
Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Full Story: ClickZ
It’s time to re-evaluate your marketing automation stack
Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus. Full Story: ClickZ
How Artificial Intelligence Can Lighten The Load For Customer Service Representatives
Over the last decade, experts have predicted that AI would make up the bulk of the current workforce. Full Story: Forbes
How partnership automation differs from partner marketing
As traditional affiliates became more transactional, newer, “nontraditional” partnerships began delivering additional value, leading to deep, robust relationships between originating brand and partner. Full Story: ClickZ
Agile with marketing automation: Transforming for the next decade
Today CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Full Story: ClickZ
