Marketing automation — what is it all about?
Marketing automation seems to be the latest buzzword in the tech world, says Daniel Richards, content marketing specialist at Simply. Richards says that it is important to know the intricacies of marketing automation and what companies can achieve by automating their marketing tasks. Full Story: Media Update
Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales
Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Make your next event a success by automating the following seven emails designed to boost attendance and drive ticket sales. Full Story: Business 2 Community
4 Advanced Email Marketing Automations and Tactics you Should Use
When you first try email marketing and get results, a whole new world of opportunity appears. You write down a few words, send it to strangers, they open, and then by from you. If you stick with it long enough, you’ll realize email blasts and one size fits all messages aren’t cutting it anymore. Full Story: Business 2 Community
The Evolving Future of Marketing Automation in the Days to Come
Nowadays many of us have heard a lot about MA (Marketing Automation) in passing; however the details of how MA will benefit marketers today and in the future are often left unanswered and unspecified which can help in creating a cohesive customer experience and drastically change the role and scope of marketing to better understand consumers’ buying habits and intentions to influence their decision making processes. Full Story: Customer Think
5 Ways to Complement Marketing Automation With Human Connection
Lots of companies, large and small, are now using marketing-automation tools to keep track of their client relationships and nurture their leads through the sales process. That includes everything from customer relationship management (CRM) systems and automated email tools to social media-management apps and artificial intelligence (AI) chat bots that provide responses for simple queries and intake tasks. Full Story: Entrepreneur
Data Integration: The Real Key to Success with Intent Insights
In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and more. Full Story: Business 2 Community
What Video, Artificial Intelligence And Automation Mean For The Future Of Recruiting
It is safe to say that technology is evolving and expanding at an exponential rate. This is what many are calling “digital Darwinism,” a time where technology and society are changing faster than most businesses can naturally adapt. Full Story: Forbes
Revenue-Driven Lead Generation: 4 Questions Answered
Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. Full Story: Business 2 Community
How Machine Learning & Artificial Intelligence is Transforming the Digital Marketing Industry
People living in this digital world has till now missed the real potential of Artificial Intelligence as well as Machine Learning. Believe it or not, the AI, along with ML, has completely revolutionized the entire digital world and is making a big difference in digital marketing. Full Story: Customer Think
3 Connected Ways To Differentiate Your Startup App Idea From The Competition
Identifying, clearly defining, conveying and executing on a competitive advantage is key to turning a startup idea into a profitable venture that lasts. If you want your startup to excel in many ways, that’s great, but chances are you will most likely end up doing OK at many things but not exceptionally well on anything. Full Story: Forbes
