The Key Elements of a Successful Intent Data Strategy

As with any new technology investment, marketing and sales teams need to show wins, quickly. Deploying third-party intent data can seem particularly challenging, because intent data has such a wide range of use cases that can affect numerous systems and workflows. This can leave some teams feeling overwhelmed or unsure as to how best to get started. But don’t let this deter you. Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success. Full Story: CMSWire

How to Keep Up With Customer Expectations

Not too long ago, there was a time when people had to actually pick up the phone and dial customer service to speak with a support representative, but that era is long gone. Today, we live in an age of near-immediate gratification in which we’re bombarded with hundreds of brand messages and advertisements during more than 11 hours of staring at our screens per day. Full Story: Entrepreneur

How Artificial Intelligence Is Changing The Landscape Of Digital Marketing

Artificial Intelligence (AI) technology is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. Full Story: Inc42 Media

How to Choose the Best Chatbot Platform

Chatbots are currently the most popular applications of artificial intelligence technologies. They are commonly used in the B2C function and they are beginning to transform the B2E and B2B organizational spaces. It is now believed by the majority of global executives that AI will enable their companies to gain competitive advantage as they are expected to cut business costs by $8 billion by 2022. That is why most businesses (80%) want chatbots by 2020. Full Story: Newstrail

Take A Strategic Approach To AI Integration When Scaling Account-Based Marketing

Account-based marketing (ABM) is a hot topic in the business-to-business (B2B) world and, when executed well, it can help you achieve increased deal sizes, shorter sales cycles and increased pipeline. Full Story: Forbes

8 Companies Utilizing AI to Tackle Climate Change

A week ago today, millions of students took to the streets to protest the lack of action governments are taking to combat climate change. On Monday, 16-year-old Swedish campaigner Greta Thunberg made an intense and emotionally charged speech at the United Nations, begging world leaders to step up their commitment to protecting the planet’s future. Headlines around the world echo her rallying cry, accusing our leaders of failing us. Full Story: Entrepreneur

Why You Need to Start Automating Repetitive Tasks

Ping, ding, clickety-clack and swoosh. Then repeat: again, and again, and again. Sound familiar? It should. According to a McKinsey study, 28 percent of the average workweek is spent answering emails. Similarly, a further 19 percent is spent gathering information and data and 14 percent on communication and collaboration, leaving a meager 39 percent actually spent on a person’s role-specific activity. Perhaps you can relate to this. I certainly can. Full Story: Entrepreneur

The Role Of Automation In Email Marketing

Gone are the day when SMBs could blast out emails with the salutation, “Dear Friend.” Today, brands can pull data from their CRM and send personalized emails that generate revenue. John Oechsle, CEO of Swiftpage, explains the role of automation in this process. Full Story: MediaPost Communications

Does your company need a marketing automation platform?

The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from a marketing automation platform. Full Story: Marketing Land

How automation and artificial intelligence will affect your job

We’ve long heard that robots are set to take over our jobs, but now new research has revealed which careers are actually at risk and which are future-proof – and they’re not necessarily the jobs you would think. Over the next five years, it’s being predicted that more than 13,500 fewer secretaries will be hired – and sales assistants are also declining fast due to automation. Full Story: 7NEWS