Why ‘Humanistic Automation’ Is The Future Of Marketing
I’m a big fan of using automation in business to free up time doing certain tasks to focus on the things that matter. As I’ve talked about before, automating things like writing and publishing social media posts so you can enjoy dinner with your family instead of worrying about sending out a tweet can have a big impact on your life. Full Story: Forbes
Significant Growth for B2B Marketing Automation Platforms
B2B Marketing Automation Platforms Software Market report has recently added by The Research Corporation which helps to make informed business decisions. This research report further identifies the market segmentation along with their sub-types. Various factors are responsible for the market’s growth, which are studied in detail in this research report. Full Story: Technology News
How Companies Are Using AI To Improve Sales
Artificial intelligence solutions are inundating the market right now: They’re penetrating and transforming industries from transportation and agriculture to finance (paywall) and business development. AI is everywhere. And sales and marketing are no exception to this trend. Many tout AI’s unique ability to recognize and track nuances that a human eye can’t as the “golden ticket” that promises to skyrocket any company’s attempts to understand their customers on a whole new level. Full Story: Forbes
Marketing Automation Software Market to Witness a Pronounce Growth During 2025
Marketing automation accredits to software tools and platforms which are implemented by enterprises to manage all kinds of operation effectively. Marketing automation software allows organizations to automate, integrate, and measure marketing tasks and productivity to improve operational efficiency. Marketing automation software is a component of customer relationship management (CRM) which allows automating in marketing process which in turn eliminates time consuming operations related to customer manual data management. As there is an increase in competition among enterprises, marketing automation software helps to keep track of changing day-to-day demand of customer to minimize retardation. Full Story: My Health Reporter
Seroka Launches Marketing Automation Optimizer
Seroka has launched a new marketing automation program called “Marketing Automation Optimizer,” designed to help clients use their existing marketing automation or sales engagement platforms to their fullest potential─be it HubSpot, Marketo, Pardot, Outreach, SalesLoft or another platform─by creating more streamlined, targeted and personalized content for their marketing and sales campaigns. Full Story: National Mortgage Professional Magazine
Audience Acuity’s Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity’s identity graph contains 6 billion data points describing 243 million American consumers. Outsell engages with over 28 million consumers daily and works with all major automotive brands in the United States. Outsell’s platform delivers increased customer engagement to more than 1,500 automotive dealers across America. Full Story: MarTech Series
False promises: How marketers can tell the difference between AI and automation
Artificial intelligence, according to pioneer of the field John McCarthy, is exactly what it sounds like — using a machine to do any task that requires human intelligence. So if the saying “So simple, a monkey could do it” applies, then having a machine do it is not AI. Full Story: ClickZ
The Best Ways to Scale Your Influencer Marketing Activity In-House
Marketing professionals are increasingly betting on influencer marketing as a strategy for their business. According to a series of reports, agencies and brands have significantly increased their 2020 budget in this sector. Full Story: Talking Influence
7 Steps to Successful Marketing Automation
Marketing automation is one of the most popular new business development tools around, and for good reason – it shifts the burden of both routine and complex tactical marketing processes away from marketing professionals and frees them up for more important, strategic tasks. But what exactly is marketing automation? Full Story: Accountingweb.com
GoDaddy Launches New SEO and Email Marketing Tool for SMBs
GoDaddy is known for its website hosting services but it wants to be more than that for small businesses and entrepreneurs. Today it introduced Websites + Marketing, a set of services the company says small businesses and entrepreneurs can use to increase their audiences. GoDaddy includes tools for website building, email marketing, search engine optimization (SEO), and managing business profiles on platforms such as Instagram and Google My Business. Full Story: PCMag.com
