Marketing Automation for Small Business Without Sacrificing Customer Data Privacy

Even for newbies, building a website can be easy with today’s tools. Turning it into a successful online business is a whole different challenge. You can have the most visually appealing site with great functionality, but still struggle to attract users and customers. That’s why marketing is such an important skill and practice in every modern industry. Full Story: Business.com

How to Leverage Marketing Automation to Increase Sales and Conversions

But every personalized experience you give your customers can be automated. Automation allows doing every marketing effort on a bigger scale and brings more conversions and sales. This might lead you to wonder what the value or purpose of marketing automation is, so we’ve got you covered. Full Story: G2 (blog)

Why Marketing Automation Matters and How to Use it Effectively

In the digital age, in a world where markets are shaped by technological change, companies are constantly evolving. While it is impossible not to notice the major upheavals in a work environment, small incremental changes are sometimes more difficult to spot. Unaware of the potential threats, many companies rush into the wall without seeing the danger. And for a lot of SMEs, this blind spot is technology… Full Story: Business 2 Community

Mind meld: Artificial intelligence is improving the way humans think

LIKE other human champions facing a machine opponent, Grzegorz “MaNa” Komincz rated his chances. “A realistic goal would be 4-1 in my favour,” he told an interviewer before the match. One of the world’s best players of video game StarCraft II, Komincz was at the height of a successful esports career. Artificial intelligence company DeepMind invited him to face its latest AI, a StarCraft II-playing bot called AlphaStar, on 19 December 2018. Full Story: New Scientist

Marketing Automation Mostly Focused On Campaigns

Brands considering marketing automation strategy are most focused on bucking up their campaign performance, according to Marketing Automation Integration, a study byAscend2. Their primary reasons for deploying automation are to improve campaign effectiveness (57%), marketing/sales alignment (53%) and quality lead generation (49%). Full Story: MediaPost Communications

Top 9 Ways Artificial Intelligence Prevents Fraud

Rule-based engines and simple predictive models could identify the majority of fraud attempts in the past, yet they aren’t keeping up with the scale and severity of fraud attempts today. Fraud attempts and breaches are more nuanced, with organized crime and state-sponsored groups using machine learning algorithms to find new ways to defraud digital businesses. Fraud-based attacks have a completely different pattern, sequence, and structure, which make them undetectable using rules-based logic and predictive models alone. Full Story: Forbes

Using Marketing Automation for Customer Retention

Marketing is often so focused on attracting new customers that retaining existing customers falls by the wayside. A recent Gartner survey found that on average only 18 percent of marketing budgets are focused on customer retention efforts. This is in spite of the fact that, for many businesses, existing customers account for the majority of their revenue. Full Story: MSDynamicsWorld.com

How to make email marketing automation more effective

Email marketing is one of the best lead-generating channels every marketer needs to know how to take advantage of. Building an efficient email campaign requires effort and long-term commitment, but the good news is some work can be automated and still promote customer engagement and deliver results. Full Story: KnowTechie

The Benefits of WordPress Multisite for your Web Development Project

Sometimes a web project requires room for growth. You might have a large amount of content which requires careful differentiation and organisation; a website which needs to serve a range of different customers or territories; or maybe a selection of brands which all need to co-exist whilst retaining their own identity. Full Story: Coast Digital

Why industrial websites benefit from WordPress web development

Whether an industrial website needs to be updated or constructed, there are a number of reasons to rely on WordPress web development. By choosing the right content management system and the top software companies, a business position themselves for greater levels of success. Once the top software companies have been selected, it is time to take a closer look at the foundation that is being set. Full Story: Best in Australia