HOW DO I… INTRODUCE MARKETING AUTOMATION INTO MY BUSINESS?

Marketing automation technology is super-personalised and delivers humanised communications to recipients via email, SMS, direct mail, social and more – in only a couple of simple clicks. But with an extensive portfolio of channels to leverage, and greater opportunities to target through data, getting the most from a lead nurturing campaign can be incredibly difficult for businesses. Full Story: BQ Live

5 Benefits of Using Marketing Automation Tools

Marketing automation is a key component to business success. It has been proven to increase sales productivity and reduce the overall marketing overhead. Research conducted into marketing automation has proven that companies who use marketing automation for prospect nurturing see a large increase in the number of qualified leads. Full Story: PC Tech Magazine

Your AI Efforts Won’t Succeed Unless They Benefit Employees

Automation and AI are often perceived by companies that leverage them as an important source of labor productivity. Many workers in such companies, however, tend to see the adoption of these and other technologies as putting their jobs in jeopardy or creating more stressful workplaces. Full Story: Harvard Business Review

Using AI and Data to Improve Employee Engagement

Much was at stake—the unhappy employees included engineers with specialized skills and who would be difficult to replace. Microsoft had to figure out why employees were unhappy. So it sought data to explain the reasons for the dissatisfaction. Full Story: SHRM

5 benefits of marketing automation for a CMO

Marketing automation is more than scheduling your social media posts. As a CMO, you should be aware of these 5 benefits. The realms of marketing have changed by leaps and bounds in the last few years. Full Story: e27

What Is Marketing Automation? Answers To A Connection’s Questions

A LinkedIn connection reached out to me while he was working on his thesis to ask a few questions about marketing automation and data protection. While these two topics may seem distant, my experiences handling large global databases within marketing automation platforms have kept the two topics very close, particularly during a time when General Data Protection Regulation (GDPR) compliance is still a fresh and ongoing topic. Full Story: Forbes

How Successful Startups Use Marketing Automation

Startups tend to have two many areas of concern that they prioritize their attention around: growth and budget. Most business owners and startup leaders are focused around how to grow their brand awareness quickly in order to grow sales and revenue that will allow them to continue to invest in their business and have a successful future. One of the main concerns of startups is that they may not have the budget to acquire and implement tech solutions, like marketing automation, that can help grow business. Full Story: TechFunnel

Marketing Automation: An Overview

Marketing automation matters. It’s more than just marketing jargon – it’s a meaningful way to enable your marketing team to do more and your campaigns to reach more customers in a relevant way. Marketing statistics show that marketers are looking for modern solutions that help amplify their efforts. CMO reports: Full Story: TechFunnel

When It Comes to Marketing Technology, Are You Using the Right Tool for the Job?

When it comes to choosing technology, marketers are really strange. I have seen firms spend over a year exploring marketing automation platforms or email software, watching demos, reading case studies, meeting with sales reps, and finally making a decision only to then change their minds and start all over again. It’s a process. A long, deliberate process. Full Story: JD Supra

The Definitive Guide To Marketing Automation

Marketing automation allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. According to benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more time selling. Full Story: Demand Gen Report