A Human Approach to Marketing Automation
Marketing automation can seem daunting. It may require segmenting customers, understanding behavioral triggers, writing dozens or even hundreds of messages, and developing complex if-then workflows. Full Story: Practical Ecommerce
What is Artificial Intelligence? How Does AI Work?
“Depending on who you ask, AI is either man’s greatest invention since the discovery of fire”, as Google’s CEO said at Google’s I/O 2017 keynote, or it is a technology that might one day make man superfluous. Full Story: Business 2 Community
3 Strategies to Maintain Consistent Revenue Growth in Your Business
It’s no secret that consistent revenue growth is important for businesses to succeed. Full Story: Business 2 Community
The Use Of AI In Advertising, Commerce And Marketing
AI is kind of the second coming of software, which has gained significant momentum in the last few years, acting as personal assistants for some, while processing business transactions and providing technical services to others. Full Story: Entrepreneur
How to Drive Sales and Marketing Alignment in an Enablement Role
The COVID crisis has shown us that everything is connected to everything: how we run our businesses, how we engage with prospects and clients, how we respond to changes, how we live our lives. Full Story: MarketingProfs.com
Follow These 6 Steps to Solve Problems with AI
Artificial intelligence can be deployed to address a range of challenges, but businesses need a systematic model for getting the most out of it. Full Story: BizTech Magazine
Scaling Marketing Workflow With AI
Scaling the marketing efforts is not heavy lifting for marketers since artificial intelligence merges with marketing workflows. Full Story: Forbes
Why Marketing Automation Tools Are Essential to Businesses
A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company’s sales process is one of the more necessary options. Full Story: MarketingProfs.com
Marketing automation: A new hope in 2021
2020 was a mixed bag for marketers. We grew closer to technology, while socially distancing from our near and dear. Full Story: Marketing Interactive
How AI Can Improve Your Website Security
Artificial intelligence (AI) helps business owners, developers, and freelancers every day. At the end of 2020, the AI market was worth $62.4 billion. That number is expected to rise over the next several years. Full Story: Forbes
