A look at where marketing automation falls short

Marketing automation platforms are amazing tools to help scale communications and keep multitudes of customer journeys going, all from a centralized hub. Full Story: ClickZ

EXPLAINABLE AI: MAKING DECISION-MAKING TRANSPARENT AND INNOVATIVE

Innovation is moving at a dramatic rate. The speed that things like Artificial Intelligence are starting to show may be somewhat perturbing for certain individuals. Full Story: Analytics Insight

AI Is Revolutionizing Marketing Like Never Before: 6 Ways This Is Happening Right Now

Definition of Artificial Intelligence (AI): Intelligence exhibited by machines. AI is the study of intelligent agents, which can study their environment, and take action which helps them optimally achieve their goals, in the shortest possible time. Full Story: Trak.in

Smarter use of AI means business process optimisation, not simply automation

Most IT sales and marketing material will be peppered with these words, but achieving real benefit from either requires changes in people, processes and systems, not simply updating the tools. Full Story: ComputerWeekly.com

On CRM: The Biggest Problem With Marketing Automation Software

Earlier last year a research firm predicted that the global marketing automation market would reach $8.42 billion by 2027… Full Story: Forbes

4 STARTUPS BRINGING ARTIFICIAL INTELLIGENCE TO YOUR APPS

Artificial intelligence is going mainstream with real-world applications all around us. Full Story: TechGenix

Which emerging tech will transform marketing this year?

Real-time marketing, analytics and artificial intelligence (AI) are just some of the technologies that marketers think will have an impact on marketing strategy in 2021, according to a recent survey. Full Story: RetailWire

Important Email Marketing Automation Tips

Do you have an email list for your business? You may have a huge following on your social media pages, but these platforms can alter their algorithms overnight and leave you in the cold. Full Story: TechiExpert.com

CRM vs. Marketing Automation: What’s the Difference?

While CRM and marketing automation seem similar, there are key differences between the two types of software. Full Story: Business News Daily

How explainable artificial intelligence can help humans innovate

The field of artificial intelligence (AI) has created computers that can drive cars, synthesize chemical compounds, fold proteins and detect high-energy particles at a superhuman level. Full Story: The Conversation US