Why mindset matters for SME digital marketing

Over two decades I have worked with more than 1,000 SME business owners, marketing directors and marketing managers to help organise their digital strategies. Full Story: SME Magazine

4 Reasons You Should Refine Your Mobile Marketing Strategy

Here’s a quick question; on average, how much time do you spend on your smartphone? Full Story: Business 2 Community

Apple is turning privacy into a business advantage, not just a marketing slogan

New features include ways to stop email tracking, burner emails, and a VPN competitor that obscures IP addresses. Full Story: CNBC

Microsoft announces powerful new voice recording feature for Office Mobile app on Android

Microsoft recently announced the new voice recordings feature for Office mobile app on Android devices. Full Story: MSPoweruser

The dos and don’ts of SMS marketing

Podium regional sales director Sean Smit explained SMS marketing offered numerous advantages to agents. Full Story: Elite Agent

Twitter Tests Making Spaces More Prominent In Its Mobile App

Twitter has started to test a new design on its mobile app that puts Twitter Spaces center-stage in its bottom navigation bar. Full Story: WeRSM

6 Ways a Nonprofit Can Use SMS Marketing

All nonprofits can agree that engaging with their base is key to their success. SMS marketing is one way to communicate with your contacts in a way that feels more personal than an email blast or robocall. Business 2 Community

CommerceCo Recap: SMS Marketing Fundamentals

Text messaging can be among the most productive retail marketing channels, provided the workflows are automated and the performance is tracked. Full Story: Practical Ecommerce

IoT and Its Impact on Mobile App Development

The Internet of Things (IoT) market is growing rapidly. Full Story: ABC Money

Twitter redesigns its mobile app to make Spaces the center tab

Twitter is updating its app to make its audio chat room feature, Twitter Spaces, a central part of the user experience. Full Story: TechCrunch

LinkedIn Is Working On New Dark Mode For Desktop

While we’re still waiting for its dark mode to drop in its mobile app, a similar feature has been spotted being tested on desktop. Full Story: WeRSM

The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Full Story: Total Retail

What’s driving growth in proximity mobile payment usage?

Mobile payments have proven their value during the pandemic as a way to limit our risk to exposure instead of paying with cash or card. Full Story: eMarketer

Samsung and AMD are working on an Exynos mobile chip with ray tracing

AMD is partnering with Samsung to provide RDNA 2 graphics technology for an Exynos mobile system-on-chip, potentially giving a boost to GPU performance in flagship Samsung phones. The announcement was made today at Computex Taipei. Full Story: The Verge

5G drives surge in mobile trade-ins in Q1 2021

Latest edition of mobile device tracker shows continued year-on-year growth, highlighting the significant role of mobile trade-in programmes in stimulating new 5G smartphone upgrades Full Story: Computer Weekly

Microsoft continues IoT security push

Microsoft agreed an acquisition of software company ReFirm Labs for an undisclosed sum to boost security of IoT devices. Full Story: Mobile World Live

Mobile app growth climbs 31% in first quarter

Mobile apps installation and usage continue last year’s strong growth trends. Full Story: TechRepublic

Mobile app developers potentially expose personal data of 100 million Android users

After examining 23 Android applications, Check Point Research noticed mobile app developers potentially exposed the personal data of. Full Story: securitybrief

Shopping on TikTok increases by 553 per cent

Research from Bazaarvoice’s Influenster community reveals that shopping on TikTok has increased by a gigantic 553 per cent in the past 12 months. Full Story: Mobile Marketing Magazine

An Intro To Creating Engaging Custom Mobile Apps

Now more than ever, it is imperative that restaurant and hospitality brands have a mobile app that is custom to their brand. Full Story: Fast Casual