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MOBILE MARKETING

Integrated Marketing Ottawa | Daily Update – March 19th, 2021

Mobile push leads digital marketing as favorite strategy

When it comes to digital marketing there’s been overall growth but mobile push notifications are the most widely adopted, with the number of pushes jumping by 78% in the past year, according to Emarsys data. Full Story: Retail Customer Experience

Mercedes Drivers Can Now Pay for Fuel From the Mobile App or MBUX Head Unit

The contactless experience has become a must-have since the beginning of 2020 for obvious reasons. Full Story: autoevolution

Facebook’s Mobile App Gets Support for Physical Security Keys to Enable Two-Factor Authentication

Facebook states that physical security keys are small enough to fit on the keychain and can notify users each time when someone tries accessing the account from an unrecognised browser or mobile device. Full Story: News18

T-Mobile Has Just One Year

The race to 5G is more a marathon than a sprint, and T-Mobile is currently winning. Full Story: PCMag.com

Integrated Marketing Ottawa | Daily Update – March 18th, 2021

Creating A Mobile App For Your Business? 14 Ways To Keep Consumers Coming Back To It

To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. Full Story: Forbes

7 Ways Flutter is Setting the Trend in Mobile App Development

Are you sorted about your startup business idea and are planning to launch a mobile application? Full Story: Appinventiv

Mobile messaging in 2021

2020 was a significant year for business messaging, as we saw an upward trend in its usage. It quickly became an indispensable communication channel for brands to stay connected with their customers, keeping them engaged and informed. Full Story: MobileMarketing Magazine

Mobile ad companies form alliance to prepare for Apple privacy changes

Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. Full Story: Reuters

Integrated Marketing Ottawa | Daily Update – March 17th, 2021

App Store Optimization – understanding key iOS metrics and sources

When launching App Store Optimization and other mobile app marketing initiatives, simply knowing that downloads move up or down does not paint the full picture of performance. Full Story: MobileMarketing Magazine

Android vs. iOS App Development: Android is Cheaper for Small Businesses, But iOS Has Benefits

The cost of developing an app depends on many factors. Small businesses spend less to develop Android mobile apps than iOS apps. Full Story: Yahoo Finance

How Last-Mile Delivery is Evolving and How Retailers Are Adapting

The spread of the pandemic has dramatically changed the way shoppers purchase goods. Full Story: Total Retail

Samsung mobile boss says Galaxy Note series may not see refresh this year

Samsung’s co-CEO said on Wednesday that the company is unlikely to launch a new Galaxy Note smartphone this year. Full Story: ZDNet

Integrated Marketing Ottawa | Daily Update – March 16th, 2021

Ways Mobile Marketing Strategies Accelerate Foot Traffic

This is a permission-powered mobile marketing strategy where firms send promotions, deals, coupons, alerts, and more straight to the customers’ phones … Full Story: Marketing Tech Outlook

YouTube Adds More Analytics Data, Updates Studio Mobile App

YouTube is giving creators access to more data on video views and rolling out updates to the Studio Mobile app. Full Story: Search Engine Journal

Use SMS to reconnect with customers

The BulkSMS.com team looks at how brands can use SMS to re-engage with their customers as the world starts to emerge from lockdown. Full Story: MobileMarketing Magazine

App Monetization Guide: 7 Strategies and Models Overview

The craze to make money through mobile apps is inextricable. Full Story: Appinventiv

Integrated Marketing Ottawa | Daily Update – March 15th, 2021

15 Most Valuable App Companies

In this article, we will take a look at the 15 Most Valuable App Companies. You can skip our detailed analysis of the app industry and trends and head to the 5 Most Valuable App Companies. Full Story: Yahoo Finance

Stripe reaches $95bn valuation following latest round of funding

Payments company Stripe has been valued at a staggering $95bn (£68bn) after its latest round of funding, making it the most valuable startup in the US. Full Story: MobileMarketing Magazine

How Much Does It Cost to Develop an App like Clubhouse?

The Cost Estimation to Build Spontaneous Voice Chat App Like Clubhouse. What features make them popular? How do they make money? Full Story: Business.com

New mobile app on poll statistics, economic data launched

Ahead of the assembly elections in four states and a union territory, a startup firm has unveiled a mobile application with poll statistics and data on the country’s economy to help voters take fact-based decisions before exercising their franchise, company officials said. Full Story: Economic Times

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    • Our Company
      • ABOUT US
      • OUR TEAM
      • VISION
      • MISSION
      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
        • Marketing Analytics
        • Market Intel, Monitoring and Newsletter
        • Surrogate Marketing
        • Customer Loyalty Program
        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
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