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MOBILE MARKETING

Integrated Marketing Ottawa | Daily Update – January 11th, 2021

Adva Mobile’s Fan Platform to Transform Mobile Marketing Engagement

Text Marketing service First to offer one-to-one text, targeted text blasts, and Text to grow Fans to the Creative Artist Community. Full Story: Martechcube

T-Mobile seeks access to more 2.5 GHz spectrum

T-Mobile has been laser-focused on deploying 5G using the boatload of spectrum it obtained in the Sprint merger, but it’s not enough. There’s even more 2.5 GHz spectrum up for grabs, and T-Mobile wants a piece of it. Full Story: FierceWireless

11 Mobile Marketing Trends That Will Dominate Early 2021

In recent years, digital marketing has become an increasingly important component of many businesses’ overall marketing strategies. Full Story: Built In

How will the third UK lockdown affect mobile networks?

With the UK being thrust into a third national lockdown and working from home very much the reality, expectations are this could lead to a massive increase in demands for connectivity. Full Story: TechRadar

Integrated Marketing Ottawa | Daily Update – January 8th, 2021

13 Best Practices for Engaging and Retaining Mobile App Users

Everyone with a smartphone or tablet uses mobile apps, and businesses have increasingly seen the value in creating their own. Full Story: Built In

Here’s Why T-Mobile Stock Will See More Appreciation

Despite an impressive rise of 67% in the last one year, at the current price of $132 per share, we believe T-Mobile stock (NASDAQ: TMUS) is still undervalued. Full Story: Forbes

Facebook reports huge growth in the number of people playing mobile games since the start of the pandemic

Facebook Gaming and Facebook IQ have released the findings of their ‘Games Marketing Insights for 2021’ report, looking at gaming activity on the platform. Full Story: MobileMarketing Magazine

Mobile Gaming Will Continue to Surge into 2021 with Superstar Influencers Leading the Charge

Perhaps unsurprisingly, the mobile gaming market hit record highs in 2020. Full Story: PRNewswire

Integrated Marketing Ottawa | Daily Update – January 7th, 2021

Top 3 tips to improve mobile strategy in 2021

As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Full Story: BizReport

Mobile app spending surpassed $100 billion worldwide in 2020, hitting an all-time record

The U.S. led international spending on mobile apps, doling out almost $130 million across Google Play and the Apple App Store over the Christmas holiday. Full Story: Business Insider

Manage IT on the go with our incredibly effective mobile apps

Even an insignificant network issue can wreck havoc on your IT infrastructure when left unmanaged. Full Story: Security Boulevard

T-Mobile adds 5.6 million net customers in 2020

The wireless carrier announced​ its preliminary fourth quarter results and noted that it ended the fiscal year with a total customer count of 102.1 million. Full Story: ZDNet

Integrated Marketing Ottawa | Daily Update – January 6th, 2021

5 Reasons Why Every Retail Associate Needs a Mobile Device

Prior to the rise of the COVID-19 pandemic, retailers were investing in stores by rightsizing their real estate footprints and reshaping the store experience around customer engagement. Full Story: Total Retail

Every Millisecond Counts When Code-Testing Mobile Apps

Whether a company is creating mobile applications for e-commerce, customer service or internally to boost employee productivity, the rapid development and effective deployment of mobile apps has become a business imperative. Full Story: DevOps.com

Italian mobile operator offers to replace SIM cards after massive data breach

Hackers stole the personal data for 2.5 million Ho Mobile subscribers. Full Story: ZDNet

UK mobile providers offer data help for homeschooling in new lockdown

UK internet and mobile providers have been targeted by politicians as needing to help more during the latest national lockdown. Full Story: Pocket-lint.com

Integrated Marketing Ottawa | Daily Update – January 5th, 2021

Here is why mobile gaming could make marketers rethink their media plans

In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity. Full Story: Campaign Asia-Pacific

The 5 Key Abilities of Mobile Manipulation Systems

Since the 1960s, robotic arms have been transforming the way companies do business. Full Story: Robotics Business Review

Mobile app growth and revenue to remain strong in 2021

Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Full Story: App Developer Magazine

Mobile consumer spending hit $111 billion last year

Consumer spending on mobile hit $111 billion worldwide in 2020, according to Sensor Tower. Full Story: Pocket Gamer.Biz

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        • Marketing Plan
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