
3 Initial Steps to Doing Your Own PR and Getting Excellent Results
Make sure you’re giving the media what they can use, namely, what’s of interest to their readers. Full Story: Entrepreneur
How to use PR effectively as a launch strategy
When launching a new business, service, or product, it can be as challenging as it is exciting. Full Story: Bizcommunity
600 Million Views: The Free PR Marketing Hack Anyone Can Use
Distel’s 92 photos, available on his Unsplash account, have been downloaded over 5.5 million times and viewed over 600 million times. Full Story: Forbes
The Role of Public Relations Leadership on Organizational Growth
Owing to different important functions of public relations in the community, various definitions from various academicians, especially from the social sciences, have been developed. Full Story: BusinessMole
10 Tips For Building A Better Relationship With Your PR Agency
Do you remember your first day of a new job? That feeling of excitement, nervousness and the awkwardness of meeting your new colleagues as you navigate new surroundings and set out learning as much as you can with the little you have? Full Story: Forbes
15 Ways To Gain Control Of The Narrative During A PR Crisis
In the modern age of viral social media content and 24-hour news cycles, companies and their employees must be diligent to ensure they’re making the right decisions. Full Story: Forbes
Lean in to positive change in PR industry
The key is to use influencers who consistently engage authentically with their smaller audiences, that resonate with the campaign’s strategic insight. Full Story: The Media Online
New campaign? Don’t let PR be the last one to the table
Here’s a story that every PR practitioner working as part of an integrated team will be able to tell or have heard before. Full Story: The Drum
Three ways PR can help curb gender-based violence
Public relations can serve as an ideal tool to bring down (and possibly eliminate) gender-based violence (GBV) all over the world — and especially in a country like South Africa. Full Story: Media Update
The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. Full Story: Forbes