Five Approaches To Measure The ROI Of Public Relations

It’s one of the most popular questions I hear from potential clients? Full Story: Forbes

How To Rebrand After A PR Crisis: Nine Experts Weigh In

The fallout from a PR crisis may drive a business to try to reinvent itself in the eyes of the public. Full Story: Forbes

Crafting The Best Public Relations Strategy For Your Business

An FYI on PR that works for Y-O-U. Full Story: Entrepreneur

5 Lessons to Learn from Elon Musk’s PR Playbook

Make your next marketing campaign out of this world with these moves from Musk. Full Story: Entrepreneur

How your PR and customer service can—and must—work together

Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Full Story: PR Daily

Predictions Series 2021: Top 5 PR Trends & Predictions for the COVID-19 Era

As much as PR trends have morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. Full Story: MarTech Series

PR pros offer 21 words on what they’re expecting in 2021

Following a year of COVID-19 chaos, we asked PR leaders to give 21-word predictions of what they believe is in store for the profession in 2021. Full Story: PR Week

Don’t Underestimate the Power of Public Relations Amid COVID-19

Exploring the importance of PR during Coronavirus Pandemic. Full Story: Entrepreneur

Is Public Relations The Next Industry Tesla’s Elon Musk Will Disrupt?

At the heart of a fractured media landscape lies yet another broken industry: Public Relations. Full Story: InsideEVs

The top 27 software companies serving the public relations industry

Private equity firms have invested in the public relations software industry in recent years, giving rise to a $4.5 billion industry. Full Story: Business Insider