Follow the likes: How social media giants affect marketing

TikTok has been making a lot of headlines recently, with the new social media platform seemingly taking the world by storm. Full Story: CTech

What will shape social media marketing in the second half of 2020?

Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown. Full Story: Econsultancy

How HR Can Use Social Media Connections in Hiring Efforts?

Leading companies across the globe are embracing flexible workplace arrangements out of a need to evolve with the times and also recruit and retain the best talent. Full Story: BW Businessworld

How to protect your information on the social media app TikTok

But the social media app has been criticized by others for not protecting user’s data. The discussion is back at the forefront now with talks of a ban. Full Story: Cleveland 19 News

5 Things to Look for in a Social Media Manager

Wendy’s, KFC, Oreos and other big-name brands have seen enormous results by investing in expert social media managers. Full Story: CMSWire

Why It Is Important to Be Present on Social Media – Perspective

Just about every day, I scroll through my social media feed, checking out my friends’ photos, following companies I like, and reading posts from my favorite news outlets. Full Story: The Daily Cardinal

This Wild 2020 Has Changed Our Social Media Habits, Research Finds

Browsing social media feels a little different these days. Full Story: mindbodygreen.com

7 Reasons to Include Animals in Your Social Media Posts

Many people love to put their pets on social media. And it makes sense, after all we love our little furry friends dearly. Full Story: Digital Information World

The Four Pillars Of Building A Brand On Social Media

Building an online brand is a task that takes a tremendous amount of consistency, focus, time and money. Full Story: Forbes

11 Surprising and Helpful Statistics About Social Media Marketing

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them. Full Story: Business.com

6 Ways to Engage Your Organic Search Traffic on Social Media

This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences. Full Story: Search Engine Journal

Is Social Media The New Nuclear Energy?

In 1979, Jane Fonda and Michael Douglas starred in a movie titled The China Syndrome. Full Story: Forbes

What to do if your target audience isn’t on social media

Social media has become one of the most popular, go-to digital marketing tools. But when it comes to business to business marketing, you’ll sometimes find that your target audience isn’t on social media. Full Story: B2B Marketing Online

How to Create Content Built for the Future of Social Media

Here are the top trends to help guide you in creating content that stands out amid the endless news feed. Full Story: Entrepreneur

6 Social Media Best Practices for Brands

Today’s brands are investing heavily in social media marketing and advertising. In fact, eMarketer expects ad spending on social media platforms to increase 20.4% in 2020 to over $43 billion. Full Story: CMSWire

Who Are You IRL? Social Media Vs Reality

Do you ever feel self-conscious about yourself, your achievements or your lifestyle when you scroll through, say, Instagram? Full Story: Social Media Today

5 Social Media Hacks For for Entrepreneurs & Business Owners

Social media has changed the way we live and interact with customers. Full Story: BBN Times

Social media: Is social distancing becoming a digital reality?

While the physical world remains in a constant state of COVID-19 limbo, the digital landscape, particularly social media, is seeing its fair share of disruption. Full Story: AdNews

Why Social Media Should Be a Priority for Every Small Business

People are spending more and more time on their phones these days – especially younger generations, making social media an increasingly effective way to market your business. Full Story: Business 2 Community

Are You Where Your Consumers Are? Being Social On Social Media

How about some social media Jeopardy? It was the first social media network site born in 1997 (hint: It wasn’t Facebook). Full Story: OPEN MINDS