Creating That Spotless Content Calendar to Boost Social Media Engagement of Your Brand

A content calendar, also known as a publishing schedule or an editorial calendar is used for publications control on multiple channels: social media platforms, newspapers, blogs/videoblogs, emails, etc. Full Story: Atlanta Small Business Network

Social media addiction linked to cyberbullying

As social media platforms like Instagram, Snapchat, TikTok and others continue to grow in popularity, adolescents are spending more of their time online navigating a complex virtual world. Full Story: University of Georgia

Four Social Media Marketing Tips For Reaching Asian American Consumers

While marketing to this diverse group of people might be challenging, there are a few ways you can ensure your social media marketing is highly effective. Full Story: Forbes

How to Curate Your Social Media Feeds to Make You Feel Better, Not Worse

Social media can be a lot of things: a space to share pictures, find new recipes or connect with community. And it’s also a place that affects your mental health — for better or for worse. Full Story: NBC Southern California

Social Media Influencers Are The Latest Tool Of ‘Psywar’

Throughout history propaganda has been a weapon used against enemy forces as part of psychological warfare or “psywar.” Full Story: Forbes

Why Microsoft is clawing at social media

TikTok, Pinterest and now Discord – Microsoft grasps at social media deals Full Story: Investors Chronicle

Two thirds of social media users want better mental health protection, new survey reveals

Two thirds of UK adults with a social media account believe social media companies have a duty to protect the mental health of people who use their platforms, according to new research. Full Story: ResponseSource

Social Media CEOs Can’t Defend Their Business Model

Everyone knows Facebook, Twitter, and YouTube make money by keeping users engaged. Why won’t their executives admit it to Congress? Full Story: WIRED

Facebook Shares ‘Social Skills’ Business Tips in New Video Series

Looking to up your social media skills, and get some perspective from other social media managers on key best practices? Full Story: Social Media Today

Too much social media can be harmful, but…

If you spend hours of the day on your phone checking social media, you’re not unusual. Full Story: Qrius

The Case for Social Media Policies Has Never Been Stronger

At this point in 2021, the usefulness of social media to all levels of government is without question, but establishing effective guardrails and policies has continued to be an issue for some in public service. Full Story: GovTech

Twitter’s Assessing the Potential of Emoji-Style Reactions and Up and Downvotes on Tweets

This will no doubt be welcomed with open arms by Twitter users, and will see no negative over-reaction whatsoever in response. Full Story: Social Media Today

6 Social Media Marketing Trends You Can’t Ignore in 2021

We’ve been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Full Story: Business 2 Community

10 Social Media Trends You Cannot Ignore in 2021

Gone are the days when social media was used just for socializing. Social media is easily accessible and unavoidable in the 21st century. Full Story: Business 2 Community

How To Use Social Media To Job Search

In the beginning, it was all fun and games. But social media isn’t just used to connect with family, snoop on your ex-boyfriend or keep up with the latest influencers anymore. Full Story: Forbes

Are you asking the right questions about your social media content?

T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos. Full Story: PR Daily

Is ad-free Gravvity a ‘healthier’ social media app?

Concerns over the negative effects of social media are becoming more common, so could a new kind of ad-free app give us a healthier social media experience? Full Story: ZDNet

Social media: How to harness its power and avoid its traps

Social media can be a powerful tool for patient education and advocacy, but it can also lead to risky behavior and damage a professional reputation. Full Story: Contemporary Pediatrics

11 Tips to Always Keep Your Social Media Content On Brand

As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. Full Story: Small Business Trends

How Social Media Can Help Foster Long-Term Relationships with Customers

Many integrators use social media to advertise their company, but business consultant Tom Stimson says social media can also help build long-term relationships with customers. Full Story: CEPro