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VOICE STRATEGIES

Integrated Marketing Ottawa | Daily Update – December 5th, 2019

Will voice command technology dominate our future?

Are staple technologies such as a keyboard heading towards mass extinction? Is the voice command technology going to become more widely used?. Full Story: Industry Global News 24

Amazon Rolls Out Alexa Voice Assistant For Low-Powered Devices

Amazon Web Services (AWS) has announced that it is expanding the reach of its voice assistant Alexa by bringing it to low-powered devices. As of now, the Alexa Voice Service needs at least 100MB on-device RAM and an ARM Cortex ‘A’ class microprocessor. Full Story: News18

Integrated Marketing Ottawa | Daily Update – December 4th, 2019

Chatbots: Basics, Strategy, Best Practices

The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your business could ever successfully utilize one, that it’s way too complicated, and it won’t really help the bottom line of your business — it’s simply not true. Full Story: Business 2 Community

What retailers really need in a voice assistant platform

Alexa, Siri, Google Voice Assistant. These have become household names, and indeed are members of many households, helping us with information, entertainment and even shopping. All four of these, as well as others under development, are platforms that seek to provide the answers to the questions their users are asking — all their questions. Full Story: Retail Customer Experience

Integrated Marketing Ottawa | Daily Update – November 29th, 2019

Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent. Full Story: MarTech Series

Will Microsoft Take on Alexa, Google Assistant, and Siri?

Microsoft (MSFT) now wants to enter the consumer market for digital speakers, reported Windows Latest. The company filed a patent for a “high-efficiency speaker with multi-magnet structure” in May 2018. The US PTO (Patent and Trademark Office) published the patent on November 26.  As per the patent filed, the device will be cylindrical and look similar to those already in the market. In another patent published earlier this year, Microsoft revealed a Teams-integrated speaker for the enterprises. However, this time, Microsoft has a consumer speaker in mind. Full Story: Market Realist

Integrated Marketing Ottawa | Daily Update – November 28th, 2019

Alexa is Learning to Speak Emotionally

Alexa developers can inject some emotion into the voice assistant thanks to a new feature that enables the voice assistant to simulate certain feelings in its responses. In tandem with the emotional responses, Amazon has also added some new speaking styles to Alexa, adapted to sound more natural when discussing either news or music. Full Story: Voicebot.ai

4 Ways Voice Assistants Can Improve Your Thanksgiving

Thanksgiving is on Thursday and while the holiday can be a lot of fun, it comes with plenty of potential stress. Voice assistants can be a big help during the festivities, thanks to new features and voice apps churned out by developers. We’ve picked out some of the best ways a voice assistant can help make sure your Thanksgiving goes down as smoothly as a perfectly prepared turkey. Full Story: Voicebot.ai

Integrated Marketing Ottawa | Daily Update – November 27th, 2019

Amazon is practically giving away the Echo Dot

When Amazon unveiled the Echo Dot in March 2016, the puck-shaped smart speaker cost $90. It was presented as a cheaper alternative to the Echo, the taller device which then went for $180. Just over three years later though, on Cyber Monday weekend (Nov. 30–Dec. 2), the third-generation Echo Dot will cost only $22, a fraction of the first iteration. Indeed, Amazon’s practically giving them away now, at more than 50% off their list price of $49.99. Full Story: Quartz

Google adds AI smarts to G Suite with Google Assistant and Docs updates

Google’s AI expertise has long been a strength, and the company has been steadily adding machine-learning capabilities to its G Suite platform. The latest move in that effort allows users to access certain G Suite apps with Google Assistant and introduces Smart Compose text suggestions to Google Docs. Full Story: Computerworld

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