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VOICE STRATEGIES

Integrated Marketing Ottawa | Daily Update – September 18th, 2019

How the pods approach can be an effective project management strategy

Globant is a tech services firm that has more than 9,200 employees worldwide. This conjures up immediate images of administrative bloat and myriad levels of management, but Globant is anything but that. “We’ve organized our workforce into teams of no more than eight people,” said Martin Migoya, Globant CEO and co-founder. Full Story: TechRepublic

Google’s New Nest Wifi Router Will Include Google Assistant

The report states that Google’s next iteration of its Google Wifi router will be called the Nest Wifi which follows the company’s recent product marketing strategy as this spring it renamed its Google Home Hub to Nest Hub. Google will continue to further capitalize on the association between Nest and smart homes by extending it to its new Wifi router. Full Story: Voicebot.ai

Integrated Marketing Ottawa | Daily Update – September 17th, 2019

Why brands need to embrace the power of Voice

Voice will be the next big thing in the digital world and brands cannot afford to ignore this trend, say industry experts. Voice wins hands down because of the ease with which humans can interact with technology and to understand this one simply needs to observe a child effortlessly engaging with voice assistants like Google Home, Amazon’s Alexa or Apple’s Siri requesting for their favourite songs. Full Story: Exchange4Media

The evolution of wireless voice

Its guiding principle remains the same — consistency, reliability and an effective communication tool, all of which is made possible through cellular technology. GSM or Global System for Mobile has been the global standard for mobile communication and was implemented in South Africa in 1993. Nobody can dispute that the cellular networks deliver a world-class service with superior coverage in South Africa. Over 99% of the country’s population is covered. Full Story: TechCentral

Integrated Marketing Ottawa | Daily Update – September 16th, 2019

How Consumers Use Connected Devices To Shop And Pay

That is just one of five critical findings highlighted in How We Will Pay 2019, a PYMNTS, Visa collaboration examining how consumers use a wide range of connected devices to shop and make purchases. This report — the third in our annual series — shows the results of a national study of 5,000 U.S. consumers who documented their shopping and purchasing experiences over a seven-day period in mid- to late-July of 2019. Full Story: pymnts.com

5 ways that future A.I. assistants will take voice tech to the next level

Since Siri debuted on the iPhone 4s back in 2011, voice assistants have gone from unworkable gimmick to the basis for smart speaker technology found in one in six American homes. “Before Siri, when I talked about [what I do] there were blank stares,” Tom Hebner, head of innovation at Nuance Communications, which develops cutting edge A.I. voice technology, told Digital Trends. “People would say, ‘Do you build those horrible phone systems? I hate you.’ That was one group of people’s only interaction with voice technology.” Full Story: Digital Trends

 

Integrated Marketing Ottawa | Daily Update – September 13th, 2019

Full benefits of voice assistant tech yet to be realized

Voice-enabled devices of all sorts are increasingly finding their way into our daily lives. What may have started out as smart speakers sitting on our desks or kitchen countertops has rapidly evolved into a diverse collection of devices and embedded technologies that provide valuable voice assistant capabilities in a wide range of interfaces. Full Story: TechTarget

Latest Trends on Smart Voice Assistant Speaker Market to Witness Exceptional Growth by 2019 – 2026

Smart voice-enabled speakers are also called voice-controlled speakers or VPA supported speakers. A smart device that allows the user to control using voice. Speakers use artificial intelligence (AI) to play music, find information, and control other connected devices in the house. Smart voice-enabled speakers use voice-enabled platforms such as Alexa from Google, Google Assistant from Google, Cortana from Microsoft, and other platforms. Full Story: Technology New

Integrated Marketing Ottawa | Daily Update – September 12th, 2019

McDonald’s adds AI voice technology to its Drive-thrus

Serving 68 million customers per day across 36,000 restaurants worldwide, McDonald’s continues to deliver on its age-old promise of fast, efficient and consistent food and service. Full Story: TechHQ

R U OK? and The Works launch voice technology for Google Assistant

R U OK? has released a voice technology resource to help Australians navigate an R U OK? conversation whenever and wherever they choose. RUOK Mate is an Action on Google, created and developed pro-bono for R U OK? by creative agency The Works, part of the RXP Group. Full Story: AdNews

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