We’re still not getting voice assistants right
The BBC is launching its own voice assistant, appropriately called ‘Beeb’ (though the efficacy of that wake word is completely suspect in a world where people might talk about Justin Bieber, just saying). Upon hearing this news, you might be tempted to think, “Ugh, why? This isn’t necessary.” I wouldn’t jump to that conclusion. Full Story: The Verge
Alexa, What’s My Marketing Strategy For Voice?
The architect Louis Sullivan coined the maxim that “form follows function.” In the case of marketing channels, you could reverse that to say function follows form. How you use an axe differs from how you use a shovel because of what the form allows you to do. Full Story: MediaPost Communications
Why the ‘Voice Revolution’ Will Lead to a Boom in Voice Commerce
Interacting with voice assistants is becoming a part of our daily lives. From smartphones and smart TVs to wearables and even microwaves, it’s hard to name a device that hasn’t been — or won’t soon be — enhanced with voice-enabled technology in some capacity. Full Story: Total Retail
It has been over a year since Samsung demonstrated its first smart speaker, the Galaxy Home, at the Note 9 smartphone launch event in August 2018. At the time, details about pricing and availability were said to be “coming soon.” We have been treated to numerous predictions about a pending launch such as at the November 2018 software developer conference where the devices were on display, but not really in use and without further details. Then again at the February Galaxy S10 event there were rumors the device would finally arrive. Similar predictions arose around the Note 10 launch last month. None of these turned out to be correct. Full Story: Voicebot.ai
Hey Siri, Voice Technology Is Cool, But It Isn’t The Future Of Marketing
Voice technology has been made popular in recent times through the proliferation of voice assistants like Siri, Amazon Alexa and Google Home, but the research shows there are still improvements to be made for these systems. Full Story: B&T
Voice technology isn’t just for consumers – it could help retailers democratise data
Much has been discussed about the development of new technologies in retail and the way in which they are changing the way we shop and the way retailers engage with us. But emerging voice technology is set to revolutionize how retailers make decisions about category optimization, pricing, product assortment and managing stock levels. Full Story: The Grocer
Voice Optimized Content Market
Voice-optimized content needs to support the longer, more conversational nature of search queries. Voice-optimized content needs to support the local nature of voice search as users utilize their mobile phones on the go. Voice-optimized content needs to support users’ need for immediate results since the top use of voice search is still rooted in personal assistance. Voice-optimized content needs to be mobile-friendly since voice search is used almost exclusively on mobile. Full Story: Market Expert
72% of Marketers Have No Plans to Optimize for Voice Search
A study of top marketing priorities for 2019-2020 finds 72% of respondents have no plans to optimize for voice search. The study includes responses from more than 1,000 creative and digital marketing decision-makers. Full Story: Search Engine Journal
Apple Apologizes for Letting Contractors Listen to Siri Recordings
Apple officially apologized for allowing contractors to listen to recordings made by its Siri voice assistant in a blog posted on Wednesday. The unsigned statement from the company vowed to make changes to improve customer privacy. Full Story: Voicebot.ai
Amazon is doubling down on its ‘Alexa everywhere’ strategy with its new Fitbit Versa 2 integration
Amazon is doubling down on its voice-oriented “Alexa everywhere” strategy as it strives to boost the Alexa ecosystem and infuse the voice assistant into as many facets of a consumer’s daily life as possible. Full Story: Business Insider
