WHAT VOICE SEARCH MEANS TO THE FUTURE OF RETAIL
Did you know that there are more than 3.5 billion searches made online every day? Because of this, organizations have long placed a premium on search engine optimization (SEO). If you don’t show up for the terms your target audiences are searching for, you are missing out on a lot of potential business opportunities. As if SEO wasn’t difficult enough, voice has introduced a whole new set of challenges. Full Story: ARC
Voice assistance: The new niche for brands and marketers
Voice-based virtual assistants like Google Home and Alexa are surely the future of marketing and advertising. Instead of typing to search something on Google, users are more likely to speak to their voice assistants like Siri and Alexa. Marketers estimate that 50 per cent of all searches by 2020 will be by voice, and by 2022, it will play a major role in e-commerce as well. So, what is the takeaway for brands and marketers? Full Story: Exchange4Media
Use voice assistants to boost your productivity
If you’re having trouble finding your voice, use smart speakers, or voice assistants, to boost your business and personal productivity. The smart speaker market is going from strength to strength, having jumped from an installed base of 33.2 million units in 2017 to 114 million in 2018. It is forecast to reach 200 million by the end of 2019, according to research firm Canalys. Full Story: INTHEBLACK
Should Your Company’s Voice Strategy Be Based on Platforms Like Alexa?
The way we interface with companies is changing as more and more of us interact with AI assistants like Alexa, Siri, and Google Assistant. Consumers now expect to be able to have natural and intelligent conversations with AI everywhere — on the phone, or in the car, and soon even in stores and at the drive thru. Full Story: Harvard Business Review
Alexa, what’s the latest on voice payments?
Virtual assistants, whether on our smartphones such as Apple’s Siri or in our smart home speakers such as Amazon’s Alexa, have made a full-scale invasion of consumers’ lives with the hope that they will improve them. Full Story: PaymentsSource
How Chatbots and Voice Assistants Will Be Affected by Data Privacy Laws
Over 2 billion people use Facebook Messenger, Google Assistant and Amazon Echo, enabling brands to communicate directly with them and deliver highly relevant, personalized content. But while chatbots and virtual assistants offer many benefits, they also create business, legal and ethical challenges. Cambridge Analytica and the General Data Protection Regulation (GDPR) have added such challenges to the landscape. Full Story: Adweek
Annual ‘Voice Tech Report’ predicts Apple will launch a ‘SiriOS’ in 2020
As for Apple’s Siri efforts in comparison to other voice assistants, Mangrove Capital praises Apple’s recent acquisition of privacy-focused AI startup Silk Labs. It highlights this as a way tech companies are pushing back against the notion that voice assistants lack privacy. Full Story: 9to5Mac
Amazon lets Alexa users disable human voice recording review
Amazon Alexa users can now choose whether human reviewers listen to recordings of their exchanges with the AI assistant, a company spokesperson told VentureBeat. Like Siri, Cortana, and Google Assistant, Alexa records every exchange with users of Echo speakers and similar devices as a way to gauge how successful the assistant is in fulfilling user commands and improve performance of its natural language understanding AI. Full Story: VentureBeat
Harnessing The Power Of Inclusive Voice In Your Organization
Diversity and inclusion initiatives have become increasingly important within organizations in recent years, and rightly so. From my perspective, this trend has been largely driven by employees, who want to work in settings where they can be exposed to a wide variety of people and ideas. Full Story: Forbes
Amazon is Rolling Out New Ad Products for Marketers to Promote Alexa Skills
Amazon forbids ads within most Alexa skills, but it now plans to sell ads that enable marketers to promote their skills through Amazon’s advertising channels. New materials distributed today to marketing agencies include familiar information about identifying Alexa skill opportunities, choosing invocation names, and designing successful voice solutions. Full Story: Voicebot.ai
