QMS’ pDOOH Platform Proving Campaign Attribution
The study conducted by customer intelligence platform Lifesight, looked at the performance over a four-month period by correlating the exposed mobile ID’s who had the opportunity to view a QMS digital outdoor site before booking and taking a trip to the advertised destination. Full Story: B&T
Digital signage makes it big in Hollywood
When you think of digital signage, typically a big Hollywood awards show won’t come to mind. However, digital signage is starting to get noticed by one Hollywood awards ceremony: Full Story: Digital Signage Today
3 ways to make digital signage less boring
When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Full Story: Digital Signage Today
3 Ways Digital Signage is an Operator’s Best Friend
Quick-serve brands need agility now more than ever. Full Story: QSR magazine
Re-Harnessing the Signage Wave
Well, who could have seen that coming? Last year at this time, I wrote about the near certain growth for digital signage as the solution area exploded on the scene. Full Story: AV Network
Talon shifts to audience-led approach for DOOH
Talon Outdoor has shifted its digital Out of Home trading approach to be fully audience-led and much more aligned to a conventional media channel, in a move it believes will simplify rather than commodify OOH buying. Full Story: Mediatel
How to feed the ‘beast’ of digital signage content
Feeding the “beast” of digital signage content can be a major challenge. Full Story: Digital Signage Today
Delta combats COVID-19 with digital signage
Delta Airlines recently tackled COVID-19 head on by having passengers provide a negative COVID test before flying and then agreeing to a rapid COVID test both before and after the flight. Full Story: Digital Signage Today
BrightSign Digital Signage Media Players Now Compatible with Adobe Experience Manager Screens
BrightSign, LLC®, the global market leader in digital signage media players, announced that its hardware is now fully compatible with Adobe Experience Manager Screens. Full Story: Display Daily
Vistar Media reports programmatic OOH spend up 265% in 2020
Media spend for programmatic out-of-home (OOH) experienced significant growth in 2020 for Vistar Media, with their figures showing that overall spend through the company in Australia increased by 265% Full Story: Mumbrella
