Only 2% of B2B Marketers are Using Marketing Automation to Its Full Potential

Marketing automation can be an invaluable tool for B2B and B2C businesses. A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. Simon Moss, the Marketing Director of Communigator discusses these findings. Full Story: MarTech Advisor

Linkmedia 360 & Enquire Publish Modern Marketing Automation Guide

Enquire, a leading provider of cloud CRM, marketing automation and sales contact center solutions for senior living and post-acute communities and Linkmedia 360, a digital marketing agency that activates customized solutions in competitive, occupancy-driven industries like senior living, are proud to announce the release of the Guide to Modern Marketing Automation for Senior Living. Full Story: Benzinga

Marketing Automation Must Give Way To Marketing Orchestration

The sales and marketing industry has exploded over the past decades, prospering thanks to marketing automation tools, digital advertising and the widespread availability of data. While these tools all come with the promise of making marketers’ lives easier, what they actually deliver is the ability to intrude on individuals’ daily habits, at an unchecked pace. Full Story: Demand Gen Report

12 Automated Workflows That Save Time and Boost Sales

If you want to produce higher sales while working fewer hours, your first move should be automating email workflows. It’s the most effortless way to efficiently serve customers and businesses alike. Email remains the single easiest method for staying in touch with existing customers and nurturing leads into customers, but email automation isn’t for external use only. There are also several practical internal workflows and alerts that can be set up to eliminate drudgery and ensure actions don’t slip through the cracks. Full Story: G2 (blog)

Salesforce adds AI, interactive components to its email platform

Salesforce has announced updates to its Marketing Cloud email solution to support new inbox functionalities provided by several major Internet Service Providers (ISPs). The new features include Salesforce’s AI solution, Einstein and interactive email capabilities that could serve as an alternative solution to AMP for Email. Full Story: MarTech Today

The Value of Integrating Marketing Automation with Email Marketing

Email marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. Full Story: Promotion World

Top 10 Marketing Automation Software Platforms for 2020

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. Full Story: MarTech Advisor

Marketing automation can increase the power of your content

Conventional marketing tactics that are impersonal don’t interest the modern-day consumer too much these days, making leads ever harder to come by. Whether it’s just general social media ads or marketing emails, if they are not personalized or relevant, today’s consumer is very unlikely to respond. Full Story: TechGenyz

Use Artificial Intelligence to Set Sales Targets That Motivate

Setting the right sales targets for employees is a difficult balancing act, with long-term consequences on growth and morale. Setting a target too low, making it easily achievable, might cause an an employee to not put in the effort. Setting a target too high can be equally problematic. Full Story: Harvard Business School Working Knowledge

How To Kickstart Your Home Automation Business?

As technology becomes more intuitive, commonplace, and dynamic, it slowly becomes a part of our life. Once thought to be the prerogative of the workplace, technology is enabling our homes to run more efficiently now. And yes, I’m pointing towards home automation. So you must be wondering what home automation is? It is the networking of electronic devices and home appliances in such a manner that we can control it without being physically present in our place. Full Story: Android Headlines