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MARKETING AUTOMATION

Integrated Marketing Ottawa | Daily Update – October 15th, 2019

Is Artificial Intelligence Good?

You’ve read it in the papers. You’ve experienced it in life. Machines are taking over. And they are doing it fast.  Siri turned 9 on October 4 (go ahead, ask her if you don’t believe me). Tesla’s first Autopilot program is also 9.  And Alexa is less than 5 years old. Full Story: Forbes

Multimodal learning: The future of artificial intelligence

Artificial intelligence (AI) not only helps businesses operate more efficiently, but also generates critical insights businesses use to improve. AI has proliferated through the enterprise, becoming a crucial component of successful businesses. This success fuels AI’s continued growth, with AI devices predicted to increase by 1.8 billion in the next five years, ABI Research found. Full Story: TechRepublic

Integrated Marketing Ottawa | Daily Update – October 14th, 2019

Marketing Automation: Why Your Business Needs It

Do you hate having a messy inbox? Is your calendar filled with endless marketing activities that you’re struggling to find time for? One change you can make is implementing marketing automation. Marketing automation is a technology software that streamlines and automates your marketing activities. Full Story: Business 2 Community

The Evolving Future of Marketing Automation in the Days to Come

Nowadays many of us have heard a lot about MA (Marketing Automation) in passing; however the details of how MA will benefit marketers today and in the future are often left unanswered and unspecified which can help in creating a cohesive customer experience and drastically change the role and scope of marketing to better understand consumers’ buying habits and intentions to influence their decision making processes. Full Story: Customer Think

Integrated Marketing Ottawa | Daily Update – October 11th, 2019

7 Free Marketing Automation Tools for SMBs

Modern marketing contains so many pieces – digital ads, print, radio, social media, SEO, email campaigns, and more. Your business might not use every one of these channels, but chances are you use a mix of several. Keeping track of each arm of your marketing strategy is key to understanding the success of your efforts and in helping you shape additional strategies. Full Story: TechFunnel

Treatwell: Successful marketing automation needs strong support systems

DIGITAL MARKETING is a very competitive space, and most managers are looking at automating activities to boost efficiency and creativity. Treatwell, among other companies, has seen tremendous success with automation in the marketing space, said its Head of Marketing Automation and Technology Albert Abello Lorenzo recently. Full Story: Tech Wire Asia

Integrated Marketing Ottawa | Daily Update – October 10th, 2019

11 Traditionally Manual Business Functions That Should Be Automated

The age of automation is upon us. While businesses have started embracing artificial intelligence (AI) and machine learning (ML) to help automate many of their business systems, some companies persist in using manual methods for processes that could be more efficiently and cost-effectively managed through automation. Full Story: Forbes

HOW IS AI EASING OUT THE WORK FOR MARKETERS TODAY?

In the age of technology, if a marketer doesn’t use artificial intelligence in his strategies, he already lagging. The technology helps marketers to form their strategies and also execute them. Influenced by the era of disruption, the new marketing terms include – artificial intelligence, neural networks, deep learning, big data, automation, etc. Full Story: Analytics Insight

Integrated Marketing Ottawa | Daily Update – October 9th, 2019

TOP 10 ARTIFICIAL INTELLIGENCE SOFTWARE OF 2019

Artificial intelligence (AI) is turning into a staple of all business software, regardless of whether customers know about it or not. Frequently, AI and machine learning abilities are installed inside applications and furnish clients with functionality, for example, automation or predictive capabilities. These smart applications make the procedures and tasks led by organizations and workers easier and simpler with the assistance of AI, yet it is critical to separate between devices that are AI-empowered and those that help create intelligent applications. Full Story: Analytics Insight

Technologists Are Creating Artificial Intelligence to Help Us Tap Into Our Humanity. Here’s How (and Why).

Few people are more aware of this than customer service representatives, who are tasked with approaching each conversation with energy and compassion — whether it’s their first call of the day or their 60th. It’s their job to make even the most difficult customer feel understood and respected while still providing them accurate information. Oftentimes that’s a tall order, resulting in frustration on both ends of the call. Full Story: Entrepreneur

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      • VISION
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    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
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        • Advertising Strategy (Online & Traditional)
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