3 Ways to Leverage AI for Small Business Growth
It can be tempting to think of AI as the distant future, the kind of solution that will emerge from the tech empires of Silicon Valley along with flying cars and the Hyperloop. But AI is happening today, transforming companies of all sizes all over the world. Its adoption has driven down costs and made it increasingly accessible to small and midsize businesses. Full Story: Business.com
Marketing Automation Software Market 2019 research report presents analysis of market size, share, and growth, trends, cost structure, statistical and comprehensive data of the global market. The Market report offers noteworthy data regarding industry’s growth parameters, the current state of the market in terms of analysis of possible economic situations and macroeconomic analysis. This report features competitive scenarios from the recent technology and provides a comprehensive analysis of key growth strategies adopted by key players. Full Story: Technology News
8 Reasons for Using Digital Marketing Automation
In an increasingly digital world, automation matters more than ever. It’s not enough to simply be able to engage with digital trends; businesses need to use technology and software solutions to drive results, understand their customers, and provide a superior experience to customers and employees alike. Full Story: TechFunnel
Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting MAS, with marketing agencies encompassing most business services use cases. Full Story: MarTech Series
Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting MAS, with marketing agencies encompassing most business services use cases. Full Story: PRNewswire
How to Balance Marketing Automation and Personalization
Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing concerns. The same survey reports that 61 percent of marketers are concerned about the lack of personalization due to automation. Full Story: Entrepreneur
Five-step guide to automation and personalisation for financial services brands
And little wonder. Marketing leaders – continually seeking an edge in delighting customers and growing revenues – are rightly keen to employ tactics that can take away time-consuming (and expensive) repetitive tasks, while letting their teams focus on higher value activities. Full Story: The Drum
How Marketing Automation Improves B2B Content Marketing
B2B businesses have been able to successfully grow their reach and their business by using content marketing that can help walk customers through a long buyer’s cycle. It allows them to connect with customers in a way that allows audiences to know why they stand apart and what they have to offer. But there’s a lot of content out there and it can be difficult to get important eyes on it. Full Story: TechFunnel
Why Should You Integrate CRM and Marketing Automation?
The right combination of CRM and marketing automation enables in taking the full advantage of these platforms. It empowers in transforming and improving the way you engage with your customer. According to SessionCam, almost 89% of the users have integrated marketing automation with the CRM as it offers easy data management and process. Full Story: Toolbox
Meet The Best Sales Force Automation Tool
Did you know that sales representatives spend more than 60% of their time doing mundane tasks like data entry, updating sales orders, replying to emails and making follow up calls? Only 40% of their time is used to execute crucial tasks like lead generation. Full Story: The Vistek
