Why The Best Marketers I Know Don’t Focus On Leads

The year was 1999. It was late in the fall. Full Story: Forbes

8 Surefire Ways CRM Can Accelerate Small Businesses ROI

Is your business struggling with low ROI despite the CRM implementation? Full Story: Business 2 Community

How To Build Brand Authenticity With Artificial Intelligence

Artificial intelligence (AI) has long been a source of anxiety for marketers. Full Story: Forbes

AI can be unintentionally biased: Data cleaning and awareness can help prevent the problem

Artificial intelligence will bever be completely free of bias, but there are ways to make it as unbiased as possible. Full Story: TechRepublic

2021 digital marketing trends you need to know from 13 marketing experts

Brands should continue to diversify their approach to digital content as part of an increasingly important omni-channel marketing approach to today’s digital consumer. Full Story: ClickZ

2 Tech Stocks That Could Make You Rich

As time passes and technology changes, some well-established enterprises will fade from relevance as lesser-known start-ups rise in their place. The tricky part is finding those potentially life-changing investments early on. Full Story: Motley Fool

Salesforce introduces new AI-driven ABM capabilities

Marketing and sales will now be ablt to target campaigns at accounts, not just individual contacts at account. Full Story: MarTech Today

5 Reasons to Make Machine Learning Work for Your Business

How this innovation can be a competitive advantage for any business, including yours. Full Story: Entrepreneur

Eight Ways Companies Can Leverage AI In Content Marketing

Artificial intelligence has found a place in most business sectors, and it’s recently been making inroads into the field of content marketing, as well. Full Story: Forbes

Artificial Intelligence In 2021: Five Trends You May (or May Not) Expect

Artificial Intelligence innovation continues apace – with explosive growth in virtually all industries. So what did the last year bring, and what can we expect from AI in 2021? Full Story: Forbes