Why marketing automation remains the missing piece of the optimisation jigsaw puzzle

Organisations are operating in a world where everything is optimised. Look around and think about the current journey to work for many remote-based marketers in modern-day society as an example. Full Story: Marketing Tech

Outsell Recognized by Automotive Website Awards for Marketing Automation

For the fourth consecutive year, Outsell receives an AWA for excellence in Marketing Automation for auto dealers. Full Story: MarTech Series

Using intent data to deliver results in 2021

Intent signals bring precision to today’s B2B marketing strategy. Full Story: Marketing Land

Automation in Recruitment: Higher Productivity and Better Hiring

Recruitment automation will grow in the coming years, improving work processes and optimized processes. Full Story: Analytics Insight

What’s the Difference Between CRM and Marketing Automation Software?

A few weeks back, my friend and I went shopping for some kitchen appliances. I wanted a microwave while my friend insisted on an oven toaster grill (OTG). Full Story: Software Advice

Marketers Will Face Major Challenges in 2021: Here’s How to Overcome Them

2020 was a difficult year for brands who have had to adapt at very short notice to challenges brought on by the pandemic — budget cuts, vying for consumer attention, and limited resources and staff just to name a few. Full Story: Business 2 Community

10 Ways AI And Machine Learning Are Improving Marketing In 2021

AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years, according to the McKinsey Global Institute. Full Story: Forbes

Marketing Automation Platform Factoreal Releases Major Automation Suite for Twitter

In January 2021, Factoreal released its biggest update to date for their marketing automation platform. Full Story: MarTech Series

How automation is revolutionizing the digital marketing sector

Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. Full Story: Business Insider

Free machine learning course: Using ML algorithms, practices and patterns

Machine learning has infiltrated much of the technology consumers and businesses use on a regular basis. Full Story: TechTarget