Communities using marketing automation tools see better operational results: report

Web presence was extremely important for senior living operators last year, with almost 50% of inquiries coming from the web for all care levels. Full Story: McKnight’s Senior Living

Why Customer Journeys Matter More During a Pandemic

Even if printers are not in the market for a new marketing automation system, tracking the new and updated features of available platforms provides insight into where marketing is going and what they (and their customers) need to watch, both now and in the future. Full Story: WhatTheyThink

Has artificial intelligence revolutionized recruitments?

Recruitment technology continues to become more and more advanced, streamlining the hiring process and significantly reducing the administrative burden. Full Story: Tech Wire Asia

Digital Success Hierarchy: A Simple Tool Missed By Many

Elon Musk is often quoted saying, “It is important to view knowledge as sort of a semantic tree — make sure you understand the fundamental principles, i.e., the trunk and big branches before you get into the leaves/details or there is nothing for them to hang on to.” Full Story: Forbes

5 ways AI is changing customer experience

In today’s digital age, it is impossible to ignore Artificial Intelligence (AI) and its impacts. AI is important in understanding how businesses operate. Full Story: Geospatial World

3 Top Artificial Intelligence Stocks to Buy Now

These tech stocks could change the world, and make investors richer in the process. Full Story: Motley Fool

65 Percent Of Marketers Plan To Increase Marketing Spend Through 2021

Marketers are ready to tackle the new year, as evidenced by a new CMO Council report in which 65 percent of marketers say they plan to increase marketing spend through 2021. Just 10 percent will reduce their budgets, while 24 percent expect no change. Full Story: AList

Privacy Technology & Legal Updates: Death to the Cookie

2020 changed how marketers need to approach their customers – perhaps forever. Full Story: Business 2 Community

Email Marketing versus Marketing Automation: Understanding the Difference

Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. Full Story: MarTech Series

How should you share content for lead nurturing?

There are many tactics that can play into a successful lead nurturing strategy. Marketers should leverage content throughout the prospect’s journey to help guide them and ultimately, secure them as a customer Full Story: ClickZ