The Quickest Guide to Designing Marketing Automation Campaigns
According to Salesforce, “Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Full Story: MarTech Series
My 5 Predictions About the ABM Industry in 2021
It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. Full Story: MarTech Series
7 Automation Tools You Can Use to Boost the Sales of Your Business
Automation can help you achieve a lot of things as it can help you save time and complete tasks quickly. Full Story: BBN Times
AI in Marketing and Sales: Why Businesses Must Integrate AI into their CRM?
The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Full Story: MarTech Series
How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Full Story: Business 2 Community
How Machine Learning is Changing Online Marketing
Among the major innovations in online marketing is the introduction of artificial intelligence tools to assist in streamlining advertising processes and make businesses more efficient. Full Story: ValueWalk
AI-based Automation to Attain Higher Sales Closure Rates
Sales is one of the most important departments of an organization. Full Story: MarTech Series
5 Things To Consider When Selecting a Video Content Management System
By next year, video will compose 82% of all internet traffic. Cisco made that assessment in its Visual Networking Index (VNI) released in 2018. Full Story: CMSWire
The marketing function’s recovery should not rely on automation but lead on emotion
Without an end in sight to the Covid-19 pandemic, the unpredictability of the business environment has never been more apparent. Full Story: The Drum
AI Makes Sales More Efficient, But Only If Your Data House Is in Order
Artificial intelligence has the potential to vastly increase the power of sales. Full Story: Customer Think
