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MOBILE MARKETING

Integrated Marketing Ottawa | Daily Update – February 24th, 2021

What iOS 14 will mean for your Facebook ads

You’ve probably heard about the Apple iOS 14 changes and how they present a risk to those who rely on Facebook ads. Full Story: Marketing magazine Australia

Snapchat Reports Increase in Mobile Video Viewing

Snapchat is reporting a significant increase in the consumption of mobile video content among millennials and Gen Z. Full Story: Search Engine Journal

How to enable disappearing messages in Signal for mobile

Similar to WhatsApp and Telegram, Signal is an encrypted messaging app with a number of features in it and with millions of active users. Full Story: MobiGyaan

IDFA Is Going Away, So What Should Mobile App Publishers Do To Prepare?

For advertisers and publishers in this space – as well as demand-side, supply-side and measurement platforms – these changes will have far reaching implications for the way ad inventory is programmatically served and measured in the post IDFA environment. Full Story: AdExchanger

Integrated Marketing Ottawa | Daily Update – February 23rd, 2021

Apple’s iOS 14 update and what it means for Facebook marketing

Rarely a day goes by where Apple or Facebook – or both – don’t face the scrutiny of the media. Full Story: The Drum

Apple Users May Spend More on Non-Gaming Mobile Apps by 2024: Sensor Tower

Downloads of business, education, health, and fitness apps have seen a sharp spike due to the stay-at-home measures during the health crisis. Full Story: NDTV

QR Codes Are Today’s Must-Have for Retail Mobile Apps

As consumers have sought out ways to minimize contact, today’s new retail landscape has ushered in rapid changes in both online and offline shopping behavior. Full Story: Retail Info Systems News

The Best Mobile Wi-Fi Hotspots In 2021

Products featured are independently selected by our editorial team and we may earn a commission from purchases made from our links; the retailer may also receive certain auditable data for accounting purposes. Full Story: Rolling Stone

Integrated Marketing Ottawa | Daily Update – February 22nd, 2021

How to verify your lending partner when taking a loan via mobile app

When the need for an immediate loan arises, the urgency of the situation may not permit a thorough authentication of the lender. Full Story: Livemint

Samsung now offers 4 years of security updates on Galaxy mobile devices

Samsung has announced it will now offer a minimum of four years of security updates on Galaxy mobile devices after their initial release. Full Story: XDA Developers

Innovation, Agility and Securing the Mobile World in 2021

As the use of mobile devices has become ubiquitous around the world, the cybersecurity imperative for a wide range of devices and mobile apps has become a central issue for most organizations. Full Story: GovTech

Criteria for Choosing Your Mobile Device

But how do you choose the cell phone that will be the best? Full Story: Telemedia Online

Integrated Marketing Ottawa | Daily Update – February 19th, 2021

Was It Smart for Electronic Arts to Buy Glu Mobile?

Electronic Arts is almost doubling its mobile gaming footprint. But is it the right move? Full Story: Motley Fool

13 Expert Tips For Boosting Your Company’s Mobile Site Performance And UX

With the proliferation of smartphones and personal devices, “mobile-first” has become the watchword when it comes to website design for optimal user experience. Full Story: Forbes

iOS 14 and increased privacy: What it means for your small business

As a business owner, you know ads on certain social media apps are easy-to-use and hugely personalised, but that’s about to change with the release of iOS 14. Full Story: DynamicBusiness

Redefining communications for today’s mobile workforces

Communicating with personnel was already a challenge for companies with workers in the field, deskless staff who travel, as well as widespread workforces in siloed divisions and office locations. Full Story: Urgent Communications

Integrated Marketing Ottawa | Daily Update – February 18th, 2021

Small Mobile Ad Firms Ally to Prepare for Apple Privacy Changes

Smaller ad firms are scrambling to find workarounds to Apple’s new ‘opt-out to opt-in’ marketing changes. Full Story: DIGIT.FYI

Understanding Mobile App Security Issues

A responsible mobile app development practice compels developers to rethink the app’s security as they build it. Full Story: Enterprise Security Mag

T-Mobile Standalone 5G Boosts Rural Coverage at the Cost of Speed

A new report from OpenSignal shows how T-Mobile has been expanding rural 5G coverage, but speeds lack oomph. Full Story: PCMag.com

Apple Privacy Changes: Mobile Advertising Companies Form Alliance to Help App Developers for Update

Apple will soon begin to prompt iPhone users to allow apps to use their data for personalised advertising. Full Story: NDTV

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      • VISION
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      • Strategy
        • Marketing Plan
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        • Market Intel, Monitoring and Newsletter
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        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
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