5 Ways to Increase Customer Loyalty with Mobile Marketing
Customer loyalty is essential for any business. According to a loyalty report, 79% of customers claim that they are more likely to continue doing business with brands that use loyalty marketing. Full Story: Customer Think
Snapchat to launch feature to remind users to clean up their friends list
Snapchat has announced its plans to introduce a feature that reminds its users to review their friend lists and remove the people they don’t wish to be there. Full Story: MobileMarketing Magazine
6 Tips For Understanding The Entire Mobile App Building Process
Mobile app development can be a lucrative career opportunity. But building apps is also very complex. Full Story: iStockAnalyst
Hated By Ad Tech, Apple’s Moves Increase Privacy And Decrease Fraud
A lot of marketers are concerned about Apple’s pro-privacy moves — e.g. “iOS 14 would limit and dramatically reduce the ubiquitous access to IDFA (Apple’s device identifier for advertisers) enjoyed by all mobile app developers today.” Full Story: Forbes
The Power of SMS Marketing in Banking
Text messaging is a highly effective, yet underutilized, communication strategy that can build engagement with customers and prospects at any stage of the buying journey. Full Story: The Financial Brand
Text messages: The missing piece of agency marketing?
Texting is quick, personal and convenient. Here’s why insurance agencies should add it to their communication strategies. Full Story: PropertyCasualty360
Expert: Apple’s privacy change to cost Facebook billions
One of the new features Apple rolled out in their latest update is the ability of users to control what information of theirs – if any – can be captured, used, or stored. Full Story: BizReport
Mobile App Testing: Why The Whole Is Greater Than The Sum Of Its Parts
How do you meet the needs of mobile testing? Delivering a perfect mobile experience requires a complete platform that brings functional, visual, and performance testing—on real devices—together in one place, with scriptless automation enabling far more testing with limited resources. Full Story: JAXenter
9 THINGS YOU SHOULD KNOW ABOUT SMS MARKETING
Text message marketing is having a revival. Full Story: Built In
T-Mobile Warns Investors of More Costs Ahead as It Digests Sprint
Cellphone carrier reports roughly flat fourth-quarter profit after expenses for integrating onetime rival. Full Story: The Wall Street Journal
As 2021 gets into full swing it is a good time to reflect on what has been going on in our industry and look ahead to what we can expect in the coming months. Full Story: Forbes
New Amazon Mobile GetLink for Social Media Affiliate Sharing
Amazon announces Mobile GetLink, a solution for sharing affiliate links on social media and direct messaging. Full Story: Search Engine Journal
AppLovin To Buy Mobile Measurement Startup Adjust
Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. Full Story: AdExchanger
Nokia faces a long road to mobile recovery
On a sub-zero but sunny morning in Helsinki, the news from Nokia was a chilly reminder of the difficulties that face the huge Finnish network equipment maker, accompanied by a few glimmers of light. Full Story: Light Reading
T-Mobile Reports Earnings on Thursday. Here’s What to Expect.
T-Mobile US had a busy 2020, winning a legal battle over its acquisition of Sprint, integrating the two companies and networks, transitioning to a new CEO, and jumping ahead in the 5G race. Full Story: Barron’s
Should Netflix Mobile App Have A Timer?
Admit it. Falling asleep in front of your show only to wake up during the last episode of the season can be a little annoying. Full Story: Philippine Tatler
Game+ launches mobile app for skill-based gaming competitions
Game+ has launched a mobile app that enables people to play in skill-based gaming competitions for real money. Full Story: VentureBeat
8 Essential Things To Consider While Developing A Mobile App
The fundamental or essential thought behind the versatile application is that it can be in access to numerous clients. Full Story: HostReview.com
Mobile app could offer rewards to people who cut down on their driving
The roll-out of a BetterPoints scheme is being considered by the council to encourage people to travel actively and shop locally. Full Story: Glasgow Times
Xbox Mobile App Getting New Update Soon
Microsoft is updating the Xbox mobile with new features and bug fixes. As pointed out by The Verge’s Tom Warren, the new update will be out soon. Full Story: IGN
