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PUBLIC RELATIONS

Integrated Marketing Ottawa | Daily Update – March 29th, 2021

How to Engineer What People Think of Your Business, Your Product and You

Our job is to engineer strategies that will influence our target audience to change the way they think about something. Full Story: Entrepreneur

Amazon’s scorched-earth PR strategy

Amazon has launched a sharp-elbowed PR offensive on social media in response to a sea of pressure from workers, politicians and regulators. Full Story: Axios

Integrated Marketing Ottawa | Daily Update – March 25th, 2021

Keeping the PR in Privilege: Outside Public Relations and the Attorney-Client Privilege

In an earlier edition of the TIPS newsletter, we discussed the importance of outside counsel acting in the role of counsel, and not the role of an insurance adjuster. Full Story: JD Supra

New PR platform to give intermediaries free media exposure

A new PR platform has launched to give intermediaries, from mortgage and insurance advisers to stockbrokers and IFAs, the chance to be featured in local, trade, national and international media free of charge. Full Story: Financial Reporter

Integrated Marketing Ottawa | Daily Update – March 24th, 2021

How the Tokyo Olympics became one big public relations quagmire

“They’re treating this like routine PR, when they need to acknowledge that it’s a crisis situation,” said Akio Yamaguchi, a crisis-management … Full Story: The Japan Times

Thinking Regional, Staying Local In Southeast Asian PR: Putting Cultural Diversity Into Practice

Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local public relations strategies. Full Story: Forbes

Integrated Marketing Ottawa | Daily Update – March 23rd, 2021

My Top Five Tips For Utilizing Public Relations (PR) To Grow Your Business

A good public relations strategy can make or break your brand. PR is one of the most accessible marketing channels for your business but, when done poorly, it can be a disaster. Full Story: Forbes

13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises

Unlike Vegas, sometimes what happens in a business doesn’t stay in the business. Full Story: Forbes

Integrated Marketing Ottawa | Daily Update – March 22nd, 2021

Unifying PR And Marketing To The Benefit Of Brands

Relationships are tricky things and even the best of them – those full of promise, passion and apparent compatibility – require effort and understanding. Full Story: PRovoke Media

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    MENU
    • Our Company
      • ABOUT US
      • OUR TEAM
      • VISION
      • MISSION
      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
        • Marketing Analytics
        • Market Intel, Monitoring and Newsletter
        • Surrogate Marketing
        • Customer Loyalty Program
        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
      • Media
        • Social Media Marketing
        • Search Engine Marketing
        • Digital Signage/ Screen Media
        • Voice and Radio Advertising
        • Email Marketing
        • Print and Direct Mail Marketing
        • Outdoor Advertising
        • Television (Digital & Traditional)
      • Communication
        • Integrated Branding
        • Reputation Management
        • Crisis Communication
        • Content Solutions (Graphics, Videos & Text)
        • Customer Relations
        • Event Management
        • Media Relations
        • Investor Relations
      • Technology
        • Web Development & Programming
        • Mobile Marketing
        • E-commerce Marketing
        • Internet of Things (IoT) & Artificial Intelligence
        • Business Intelligence (BI) & Reporting
        • Augmented Reality
        • Virtual Reality
        • CRM Development
    • Join Our Team
    • Complimentary
      • Business Assessment
      • Consulting Session
      • Website Speed
      • SEO Assessment
    • Contact Us
      • Send Message
      • Request for Proposal
    • Blog