How to Engineer What People Think of Your Business, Your Product and You
Our job is to engineer strategies that will influence our target audience to change the way they think about something. Full Story: Entrepreneur
Amazon’s scorched-earth PR strategy
Amazon has launched a sharp-elbowed PR offensive on social media in response to a sea of pressure from workers, politicians and regulators. Full Story: Axios
Keeping the PR in Privilege: Outside Public Relations and the Attorney-Client Privilege
In an earlier edition of the TIPS newsletter, we discussed the importance of outside counsel acting in the role of counsel, and not the role of an insurance adjuster. Full Story: JD Supra
New PR platform to give intermediaries free media exposure
A new PR platform has launched to give intermediaries, from mortgage and insurance advisers to stockbrokers and IFAs, the chance to be featured in local, trade, national and international media free of charge. Full Story: Financial Reporter
How the Tokyo Olympics became one big public relations quagmire
“They’re treating this like routine PR, when they need to acknowledge that it’s a crisis situation,” said Akio Yamaguchi, a crisis-management … Full Story: The Japan Times
Thinking Regional, Staying Local In Southeast Asian PR: Putting Cultural Diversity Into Practice
Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local public relations strategies. Full Story: Forbes
My Top Five Tips For Utilizing Public Relations (PR) To Grow Your Business
A good public relations strategy can make or break your brand. PR is one of the most accessible marketing channels for your business but, when done poorly, it can be a disaster. Full Story: Forbes
13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises
Unlike Vegas, sometimes what happens in a business doesn’t stay in the business. Full Story: Forbes
Unifying PR And Marketing To The Benefit Of Brands
Relationships are tricky things and even the best of them – those full of promise, passion and apparent compatibility – require effort and understanding. Full Story: PRovoke Media
