Digital Public Relations Myths & Musts for Earned Media Success

Earned media from PR complements paid and organic. These are the “musts” in digital public relations, as well as misconceptions that hinder PR success. Full Story: Search Engine Journal

Why use a PR agency service?

PR can be complicated and hard to monitor when you are running a business. Not only does PR cover several areas but it requires your full attention 24/7. Full Story: ResponseSource

Coca-Cola’s Good Deed May Have Become A PR Disaster On Social Media

The Coca-Cola Bottling Company’s efforts to do a good deed in Texas weren’t met by the kind of PR results any company would expect in a crisis. Instead it was mocked repeatedly. Full Story: Forbes

5 Trends In PR That Will Affect Your Brand’s Success In 2021

If the past year has proven anything, it’s the importance of positive messaging. Full Story: Forbes

Is a PR career right for you?

Public relations is a broad and high-pressured industry, and once you break through these barriers, you’ll enjoy a career filled with innovation. Full Story: Media Update

Microsoft Is Becoming the Ultimate Troll. Why It’s Actually a Brilliant PR Move

There are a lot of words you can use to describe Microsoft. Full Story: Inc.com

How to Quantify Your Public Relations Impact

PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience. Full Story: PR Week

Think twice before sharing that great PR coverage. What you need to know about media licensing fees

We all get excited about positive media coverage for our business, and rightly so: it’s great for team morale, it’s brilliant for your SEO and it’s a giant flashing neon trust signal for your brand. Full Story: The Drum

Even for a company that specialises in PR disasters, Facebook has excelled with its Australian blackout

By turning off news sharing, Facebook has turned attention away from flawed government legislation and on to its own reckless opaque power. Full Story: The Guardian

Seeking nominations for the top PR agents for YouTube, TikTok, and Instagram stars in 2021

Insider is launching our second annual list of the top PR agents for social-media stars. Full Story: Business Insider