Three PR trends that have been accelerated by COVID

PRs only had to remain nimble and change some of their thinking and ways of operating as an industry, but they had to advise clients on how to best navigate these challenges on an on-going bases with the view of helping them to recover when the time is right. Full Story: Media Update

3 social media trends to embrace in 2021

What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know. Full Story: PR Daily

Job opportunity: How to become a public relations specialist

Public relations specialists work for a specific employer or for an agency. In both cases, the job involves “getting the word out,” either for the employer or for a variety of clients. Full Story: Rochester Democrat and Chronicle

Why traditional PR Is dying

The PR industry has only fitfully reacted to this upheaval. Full Story: PR Week

PR Lessons From A Horrible, Terrible, No-Good Year

I think it’s safe to say that 2020 ties with 1929 as one of the worst years the world has endured in modern times. But whatever doesn’t kill us makes us smarter. Full Story: Forbes

PR offers crucial opportunities for Covid-stressed businesses

Public Relations is generally one of the most cost-effective components of communications strategies and during the COVID-19 downturn, its worth has increased significantly, says Obren Msuku, managing director at Msuku Media. Full Story: Media Update

PR offers crucial opportunities for Covid stressed businesses

Public Relations is generally one of the most cost-effective components of communications strategies, and during the Covid-19 downturn its worth has increased significantly. Full Story: Bizcommunity.com

Tips For Protecting Privilege When Working With Outside PR

While companies have always had an eye on their public image, now more than ever they may be faced with the prospect of engaging a public relations firm to help them navigate the uncertainty of operating in a COVID-19 world. Full Story: Law360

Investing Has a PR Problem

Robinhood might remind its customers that stocks are about something real. Full Story: The Wall Street Journal

Boomers in PR, is it true you don’t trust influencers?

It’s been said that Boomers who work in public relations (PR) don’t trust influencers or the culture surrounding these individuals because they have been shown to be inauthentic. Full Story: Media Update