Irish PR start-up CW8 Communications aims to double headcount
Were it not for the pandemic, public relations boss Seán Pattwell would be among the Irish contingent headed for snowy Davos this January for the World Economic Forum (WEF). Full Story: The Irish Times
Australia Day: A marketer’s dream or a PR crisis waiting to happen?
Linking your PR and marketing campaigns to recent events is a simple way to make your campaigns more relevant. Full Story: Inside Retail
Seven PR tips for dealing with difficult clients
Public relations professionals frequently face challenging clients, no matter the stage of their career. Full Story: Media Update
Four PR trends to focus on in 2021
PR is all about sharing the correct information at the right time to the right audience. Full Story: Media Update
Bloxham PR expert insight: Top tips to improve your social media strategy
With more people using social media than ever before, Bloxham PR shares some of its expertise on how having a social media strategy can help businesses succeed. Full Story: SoGlos
Crafting The Best Public Relations Strategy For Your Business
Publicity can help you reach a new audience of people and attract new leads for your business. Full Story: Entrepreneur
Science Needs Public Relations
These days it feels like science is on the losing end of public opinion. Full Story: Forbes
How To Rebrand After A PR Crisis: Nine Experts Weigh In
If consumers sense a rebranding effort is not genuine but merely a stunt intended to help the company escape public censure, they’re less likely to be on board with it going forward. Full Story: Forbes
Five Approaches To Measure The ROI Of Public Relations
It’s one of the most popular questions I hear from potential clients: How can we tell if this is an effective public relations campaign? Forbes
Everything is PR because, in an age of crises, everything is crisis communication, writes Faris Yakob, but the flip side is that everything communicates. Full Story: Warc
