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SOCIAL MEDIA

Integrated Marketing Ottawa | Daily Update – March 22nd, 2021

How To Promote Your Products On Social Media

Social media are a big part of your promotion and unless you have a professional working on them you have to put some effort to promote your products and services. Full Story: CEOWORLD

What Lies Ahead in B2B Social Media Marketing?

Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more. Full Story: MarketScale

Using Creatives to Drive Better Ad Performance and Impactful Business Outcomes

Social media ads have usurped the traditional advertising market that everyone remembers: 45-second television ads with expensive production that reached thousands of people. Full Story: Social Media Today

Trump reportedly plans to launch new social media network

His platform will “completely redefine the game,” an adviser tells Fox News. Full Story: CNET

Integrated Marketing Ottawa | Daily Update – March 19th, 2021

How Targeted Ads Have Redefined Real Estate Marketing On Social Media

Have you ever been haunted by ads for something you searched online? For me, that invasion of privacy I accidentally consented to with a click of a button recently took the shape of properties for rent. Full Story: Forbes

Social media can help young people live healthy lives

We often hear of the harms of social media on teens and young people, especially on their mental health and self-esteem. The Conversation UK

Top social media developments to look out for

Social media develops at a rapid pace. You sleep, wake up and next thing you know, you’ve got a notification telling you to update your app … again. Full Story: Media Update

Facebook is Reportedly Working on a Kids Version of Instagram

A separate Instagram app for kids under the age of 13? Full Story: Social Media Today

Integrated Marketing Ottawa | Daily Update – March 18th, 2021

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes. Full Story: Built In

How to Create an Effective Social Media Policy

Nearly three-quarters of all working adults in the U.S. use social media before, during and after work each business day, according to a 2019 Pew Research Center survey. Full Story: SHRM

YouTube Rolls Out Copyright Checks Tool, Which Analyzes Your Video Prior to Upload, to More Users

After first previewing the tool last September, then launching an initial, small-scale test in February. Full Story: Social Media Today

TikTok Adds New Auto-Reply Message Option for Business Accounts

This could be handy – TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information. Full Story: Social Media Today

Integrated Marketing Ottawa | Daily Update – March 17th, 2021

Social Shopping: New-age Social Media Marketing Tactic

Social shopping where social media meets eCommerce. Social shopping is also known as Social commerce. Full Story: Promotion World

How Social Media is Used in Digital Marketing

Digital media influences every one of us in ways like never before. Full Story: London Post

SOCIAL MEDIA ISN’T THE PROBLEM, IT’S YOU

Social media has such a large reputation for presenting a false reality, setting unattainable expectations, and stealing time from us, that we actually forget who is in charge. Full Story: The Cord

These Are The 6 Biggest Social Media Trends Of 2021

A ride that shook up every industry and significantly changed how we work, live, and interact with the world around us. Full Story: Digital Information World

Integrated Marketing Ottawa | Daily Update – March 16th, 2021

What Social Media Verification Can Mean For Your Brand — And How To Get It

In recent years, we’ve seen a lot more people and brands with the desirable blue check on social media platforms. The question “What does a blue check mean?” has become very common. Full Story: Forbes

How do you solve a problem like… a social media backlash?

Though the Home of the Whopper ended up apologising, new features recently added by Twitter, TikTok and Reddit may have helped them pre-emptively spike that backlash, with that platform now offering advertisers and creators the option to moderate user replies. Full Story: The Drum

Why The Gaming Industry Could Be The New Social Media

Some people may have preconceived and outdated ideas about what it means to be a professional gamer. Full Story: Forbes

8 Essential Social Media Accessibility Tips for Financial Institutions

The digital world, much like the real world, should be an inclusive place. Full Story: The Financial Brand

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