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VOICE STRATEGIES

Integrated Marketing Ottawa | Daily Update – October 24th, 2019

How voice assistants follow inaudible commands

An attack against speech recognition systems with manipulated audio files used to work only via a data interface. Now, all it takes is playing the secret messages via loudspeakers. Full Story: Tech Xplore

BBC launches voice-controlled news service for Alexa speakers

Today, the BBC has launched an interactive voice news service – the UK’s first – that allows smart speaker owners to more easily navigate the British broadcaster’s news programmes based on their own interests. Full Story: What Hi-Fi?

Integrated Marketing Ottawa | Daily Update – October 23rd, 2019

Amazon Alexa and Google Home’s voice assistant were vulnerable to hackers

Amazon’s Alexa and Google Home’s smart assistant were vulnerable to a security issue that could have allowed hackers to eavesdrop on people without their knowledge or entice users to hand over sensitive information, researchers say. Full Story: CNN

You Can Use Siri to Make Google Voice Calls, But Not Google Assistant

Using Google Voice with Siri works basically the same as making any other calls or messages with the voice assistant. The only difference is the need to specify that the call or message should be made with Google Voice. To set it up, you need to change the settings on an iOS app so that Google Voice allows activation by Siri. If you have more than one Google Voice account you have to set a default Google account for the app or Siri won’t be able to send messages or make calls. Google Voice will still be free if you use Siri, except for the international call fee. Full Story: Voicebot.ai

Integrated Marketing Ottawa | Daily Update – October 22nd, 2019

The smart move: are hoteliers ready to bet on voice assistants?

Just as they sit in many modern households, voice assistants, such as Alexa and Google Assistant, could soon be a commonplace feature in hotel rooms. The benefits for guests and hoteliers are clear, but questions over privacy remain, as Ross Davies reports. Full Story: Design Build Network

Voice Search is Poised to Change the SEO Game — Here’s How

Whether it’s Siri, Google Assistant, or Amazon Echo, voice assistants are everywhere and ready to be at your service. In fact, Gartner predicts that 30% of web browsing will be done with no screen at all by 2020, making voice search the future. While the rise of voice technology might herald a new era of convenience and ease, it has a different significance for brands that are hoping to remain easily discoverable online. Full Story: Business 2 Community

Integrated Marketing Ottawa | Daily Update – October 21st, 2019

Google Voice can now be integrated with Siri on iOS

Here’s an interesting development. Google Voice and Siri can now work together on iOS to make calls and send messages, but that’s not the case with Google Assistant. Yes, you read that right. Siri has beaten Google’s own Assistant to the punch. If you rely on a Google Voice number, the latest iOS app update allows for integrated Siri support. Full Story: TalkAndroid

Why You Should Optimize For Voice Search Now To Stay Ahead Of Your Competition

Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once per day. And it’s expected that by 2020, 50% of all searches will be conducted through voice. Full Story: Forbes

Integrated Marketing Ottawa | Daily Update – October 18th, 2019

HOW DO I… USE VOICE TECHNOLOGY TO INTERACT WITH MY CUSTOMERS?

The rise of voice technology is upon us, with experts suggesting that voice searches will overtake keyboard searches by 2020. The popularity of digital assistants is evidence of this. On Black Friday last year, voice-activated speakers including the Echo Dot, and the Amazon Fire Stick with Alexa voice remote were the bestselling Amazon-branded devices. Full Story: BQ Live

The future of search begins with a ‘V’

The future of search begins with a “v” — as in voice and visual search. While “voice search” (on smart speakers) hasn’t taken off, as we enter the era of “ambient computing,” it’s clear that voice will be the universal interface for an increasingly diverse array of connected devices. Full Story: Search Engine Land

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