7 Considerations for Building a Martech Roadmap
A technology business plan isn’t any good without a roadmap. Full Story: CMSwire
Marketing Automation: What Is It For?
Currently, most companies are involving marketing automation in all their processes, in order to be more efficient and at the same time saving efforts. Full Story: Customer Think
Marketing automation in Southern Africa – a software or strategy?
It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Full Story: Bizcommunity
Why We Can’t Innovate And How To Change That
Many people and organizations consider innovation so difficult that they are too intimidated even to try. Full Story: Forbes
3 Tips for Getting Customer Service’s House in Order for AI and Automation
Artificial intelligence (AI) and automation continue to change the business landscape. Nowhere is this more apparent than in customer service. Full Story: Business 2 Community
12 Things Pop Culture Gets Wrong About Artificial Intelligence
As technology continues to evolve and become more integrated with our daily lives, it’s also become more embedded in popular culture. Full Story: Forbes
The easiest (and least scary) way to automate your marketing
While marketing industry buzz tells us to expect more automation, so far, the rate of adoption has not reflected expectations. Full Story: The Drum
What is Tactile Marketing Automation? Definition, Best Practices, Real-World Examples
There’s more digital noise than ever in the world of B2B marketing. Full Story: MarTech Advisor
Marketing Automation: What Is It For?
Currently, most companies are involving marketing automation in all their processes, in order to be more efficient and at the same time saving efforts. Full Story: Customer Think
When that ‘AI company’ isn’t really an AI company
Artificial intelligence is one of the most important fields in technology right now, which makes it ripe for buzzword-savvy startups to leverage for attention. Full Story: TechCrunch
