Six Steps To Tackling The Martech Market

Over the years of working on digital strategy with our clients, once in a while we will see big game changers in the market. Martech is the current game changer. Martech is intended to make our lives as digital specialists easier, and offer our clients a better ROI. In an era of hyper-personalisation, with AI nipping at our heels and automation a way of life, martech is a must. Just five years ago, there were around 1000 martech solutions on offer. Now that figure is upwards of 7000. This is an indication of a growing demand for martech solutions, but at the same time, one of the key drivers of distress for marketing specialists. Full Story: B&T

A Marketer’s Balancing Act: Just Because A Technology Can Doesn’t Mean It Should

Technology companies are often accused of falling in love with their own technology. It’s understandable. With today’s high rate of technological innovation, look at the things we can do that we scarcely dreamed possible before. But with all this progress, an old adage seems appropriate: “Just because you can doesn’t mean you should.” Full Story: Forbes

Automation Isn’t Enough for Social Marketing Anymore

It’s amazing how much has changed in the last twelve months with social media and at the same time how much is still the same. Soccer and politics still fill my newsfeed these days. It’s hard to hop on Facebook to promote the latest blog article and avoid the distraction of the latest video and photos of my adorable nieces. Because I know I’m likely to spend a few extra minutes clicking away, I will often delay posting promotional content until I have a larger window of time in my schedule. Full Story: Business 2 Community

Marketing Automation Software Market to Witness Comprehensive Growth by 2017 – 2025

Marketing automation accredits to software tools and platforms which are implemented by enterprises to manage all kinds of operation effectively. Marketing automation software allows organizations to automate, integrate, and measure marketing tasks and productivity to improve operational efficiency. Marketing automation software is a component of customer relationship management (CRM) which allows automating in marketing process which in turn eliminates time consuming operations related to customer manual data management. Full Story: Lake Shore Gazette

HOW MARKETING AUTOMATION IS EVOLVING FOR 2020 AND BEYOND

Marketing automation can power entire marketing campaigns today. The software can not only help your business communicate with your audience, but it can also help you to identify leads, score them based on their interaction with your brand, influence your buyer’s decision making process throughout their buying journey, and so much more. Full Story: BBN Times

The five automation skills every marketer must have in 2019

Marketing automation promises huge things for businesses. More leads, sales and conversions, all with minimal work. It’s no wonder more companies are starting to incorporate automation platforms. For a marketing automation enthusiast, thousands of jobs are opening for marketing automation experts. Full Story: Marketing magazine

Get Ready: Marketing Automation Integration Will Impact Your 2020 Strategy

By now, every marketer knows that marketing automation makes tasks, processes, and campaigns faster and more efficient. And nobody will argue that when marketing channels are integrated and automated, campaigns deliver stronger results. Full Story: MarketingProfs.com

What’s Powering Artificial Intelligence?

While artificial intelligence (AI) and machine learning (ML) applications soar in popularity, many organizations are questioning where ML workloads should be performed. Should they be done on a central processor (CPU), a graphics processor (GPU), or a neural processor (NPU)? The choice most teams are making today will surprise you. Full Story: SemiEngineering

Let AI Unlock Your Marketing Automation Potential

Improve customer experience and retention with AI marketing automation tech[/caption]It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. Full Story: Customer Think

Artificial Intelligence (AI) Stats News: 120 Million Workers Need To Be Retrained Because Of AI

Recent surveys, studies, forecasts and other quantitative assessments of the impact and progress of AI highlighted the need to retrain many workers, improving AI’s score from F to A on 8th-grade science exam, and the $97.9 billion the AI market will reach in 2023. Full Story: Forbes