PR Lessons Learned Since The Pandemic Began

And these changes haven’t escaped the PR industry. Over the last year, we’ve all had to update PR strategies based on new guidelines, be reactive to the latest developments and stay at the forefront of rapidly changing media consumption. Full Story: Forbes

How PR can help businesses transition in the pandemic

Even in times of prosperity, businesses have to constantly adapt. Whether it’s a change in the competitive landscape, new technological developments or economic factors at large, businesses constantly need to stay on their toes to survive. Full Story: Elite Business

The Value In Evergreen Stories For Public Relations Strategies

Public relations professionals are the gateway for all information coming out of an organization. Full Story: Forbes

PR and Marketing: Birds of a Feather?

I have consistently resisted the urge to pen down my thoughts on this subject, but it keeps popping up as a topic I should dwell on in my PR article series. Full Story: Vanguard News

When Poor Public Relations Is A Feature, Not A Bug

It is tempting to view public relations missteps as unforeseeable mistakes, but all too often the function is set up to fail. Full Story: PRovoke Media

Why your brand can’t afford to ignore Public Relations

Now more than ever, resources and budgets are limited; however, you still need to generate exposure for your brand so as to not only create steady revenue, but also to maintain visibility and to create a positive image. Full Story: Searchlight

5 public relations strategies for mergers and acquisitions

Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of merger and acquisition activity for government contractors and government IT service providers. Full Story: Washington Technology

The gig economy comes for PR and marketing

From Uber to Upwork, the gig economy touches a wide range of industries. The worlds of beauty and fashion marketing and PR are the latest to get their own platform for freelance work. Full Story: Glossy

Charity: How to maintain public relations with key stakeholders

The ultimate goal for charity and nonprofits when it comes to fundraising is to convince anyone who can support the cause of an organization, i.e. Full Story: Doxee

So You Suddenly Have 100,000 Twitter Enemies: 4 Tips for Navigating a Fast-Moving PR Crisis

When a crisis occurs, it’s important to get the communications right the first time, because failure to do so can lead to major, irreversible damage to your business’ reputation and operations. Full Story: Entrepreneur