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VOICE STRATEGIES

Integrated Marketing Ottawa | Daily Update – September 11th, 2019

Voice Technology And CRM: A New Partnership?

Voice technology and CRM: coming soon to an office near you. That’s what companies like Salesforce are expecting as they invest in technology like Einstein Voice Assistant to help make it even easier for sales staff to track, message, update, and notify their teams about relevant customer-oriented data. Full Story: Forbes

The Voice Assistant Comes of Age: Chatbots and AI Drive CX Solutions

The use of a voice assistant — a technology that allows for natural language interaction between individuals and intelligent online services — has become increasingly integrated into a myriad of consumer-facing and business-oriented products. Full Story: SmarterCX

Integrated Marketing Ottawa | Daily Update – September 10th, 2019

Five Voice Search Strategies To Boost Your SEO

Voice search is becoming more common with devices like Apple’s Siri, Amazon’s Alexa and Google’s Google Assistant. ComScore says that by 2020, 50% of all searches will be done by voice. Full Story: Forbes

Bixby: The most important voice assistant you’ve probably not heard of

Naming three voice assistants is easy. Apple, Google and Amazon have done such a good job promoting their respective voice offerings that Siri, Google’s Assistant and Alexa feel like siblings jostling for attention. But if you were pushed to name a fourth, you might start to struggle. The answer should be Bixby, the forgotten fourth child you might learn to love. Full Story: AdNews

Integrated Marketing Ottawa | Daily Update – September 9th, 2019

Enough With The ‘AI-First’ Hype!

While ‘mobile-first’ was a revolution led by a single device, ‘AI-first’ in banking would be a more holistic experience driven by home speakers, perky digital assistants, voice & touch apps and IoT wallets for the consumer. Traditional banking organizations are facing their ‘Kodak moment’. They need to develop and invest in an ‘AI-first’ strategy right away.” Full Story: Forbes

Alexa, what will you be able to do in 2030?

Imagine your house 10 years from now. You might picture a huge TV screen that turns into a wall, art or something else entirely with a simple gesture, a driverless car parked in the garage and a robot butler emptying the washing machine for you. But just how likely is it that Alexa will have evolved from a humble voice assistant that ‘lives’ in a cylinder to a walking, talking robot companion that helps out around the house in a decade’s time? Full Story: TechRadar

Integrated Marketing Ottawa | Daily Update – September 6th, 2019

Why Voice and Chat Assistants Should Upgrade — Not Replace — Customer Support

As more consumers adopt voice assistants and chatbots, retailers need to pay close attention to how they incorporate these technologies into their business. Customers now frequently expect instant responses from customer support teams, and strategic automation can help streamline the customer experience and prevent cart abandonment by responding to problems immediately. Full Story: Footwear News

Voice Assistants: Whose voices do we hear when we listen to Siri or Alexa?

Having a voice assistant at home or in the office is becoming much more commonplace. They come integrated with smartphones, intelligent speakers, and other devices like televisions and video game consoles. Millions of users per day listen to the voices of Siri, Alexa, or Google Assistant. Even so, and despite the frequency of interaction, these voices are virtually strangers to most users. Who are the masterminds who have given these assistants a voice? How are artificial voices created? How are the messages and feedback composed? Full Story: BBVA

Integrated Marketing Ottawa | Daily Update – September 5th, 2019

How SEOs can master voice search now

You already know the entry-level SEO factors you need to think about constantly to make your rockstar brand visible to your audience. You’ve covered your keyword research, content strategy, domain authority and backlink profile. It’s all solid. Full Story: Search Engine Land

Alexa, do I need a voice search strategy for my business?

With voice search dominating the realm of SEO and business news, Jimmy McCann, head of digital strategy at international digital marketing agency, Search Laboratory, discusses how voice search is becoming the default search method for consumers worldwide and why it shouldn’t be overlooked as part of an SMEs business strategy. Full Story: Elite Business Magazine

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